The fad for beauty and related-products will never cease as now and then a new trend comes up, and everyone wants to try it. In the year 2019, the beauty industry has reached an all-time high. The following companies acquire some major acquisitions in the beauty deals:Shiseido: Drunk elephant- $845 million, Unilever: Tatcha- $500 million, L’occitane eternis- $900 million, and so on. For 2020, yet another record is estimated by the experts.
Last year’s beauty trends ‘clean beauty,’ and ‘natural cosmetics’ led to an increase in the sale of a lot of indie products. It is crucial to understand the demand and incorporate those services in app like Uber for beauty. The new startups and younger brands are giving a tough competition to the giants of the on-demand beauty sector like blow LTD with their powerful marketing strategy and social media presence. This year is going to be favorable to the beauty sector, considering the turn of events due to the Coronavirus outbreak.
Top reasons to invest in the beauty sector
The segment lists the top reasons for people opting for beauty apps. Especially millennials and Gen-Z prefer to buy products through online shopping portals and get services rendered quickly via Uber for beauty apps.
- At home wellness treatments
Though salons and spas have resumed their services, people are finding it challenging to get appointments to the timing of their convenience. Despite social distancing and safety regulations being followed, people are not sure if accessing beauty parlors are safe during the pandemic outbreak.
On the other hand, customers can get multiple services from hygiene-certified beauty professionals with PPE kit at the timings of their convenience from the on-demand beauty app. Customers and professionals prefer online booking modes post lockdown period.
- Increased awareness led to an increase in demand
Customers have the beauty sessions in open places like the balcony and near the window. Experts believe these environments are more ventilated than the beauty salon, so it is comparatively safer. Beauticians can manage their schedules better through beauty services apps.
The Urban app has witnessed a 200% increase in services since the pre-COVID period. In the first week of opening post lockdown, it has had a 500% increase in booking. They have not yet opened the slots to the full capacity. Urban believes they can get over a 75% increase in bookings by doing so.
- Enhanced with technological advancements
With new technologies and technological advancements, the Uber for beauty app offers exciting features that could not be provided by leading salon brands. Users can video consult with a concerned professional beforehand and specify the services they require and the beauty products they prefer.
ModiFace, a Toronto-based startup, owned by L’Oréal offers makeup and hair colors to try on. Using Artificial Intelligence tech, users can try beauty products and choose them according to their likings.
BeautyStack uses a simple yet effective method for people to try on their services. BeautyStack owner Sharmaedaen Rider posts pictures related to nail art, hair coloring, hairstyles, etc. Customers can sign in, add their location, and book the services as done by international professional beauticians.
- New business model to explore
Since consumer behavior has changed, the on-demand beauty app development has to adapt to their needs with newer and enhanced business models. Here are some of the widely used app types to consider:
Shop finding app: Users can locate a beauty parlor near them and book services from it.
Appointment booking apps: These apps allow users to look at the availability schedule of preferred professionals via the integrated calendar and choose the time slot accordingly.
Smart mobile catalog app: A catalog of services along with pictures of each service, ratings are available. Customers can make use of the comparative engine to compare the prices and aspects of different beauty regimes.
Conclusion
The demand and popularity of on-demand beauty app development will increase dramatically in the next few months due to the lockdown relaxations. Utilize this wonderful opportunity to invest in the on-demand sector by getting the Uber for beauty app from Appdupe.
Utilize favoring market trends and invest in the On-demand beauty app
Marketing is my soul mate and writing is my side kick. Using my writing skills to share the knowledge of app development and upcoming technologies.
