How to offer user-centric services through Marijuana delivery apps?

According to the 2017 annual report of medical and recreational cannabis delivery services, the revenue for marijuana is going to reach $4.75 to $6 billion in the US alone. The on-demand medical cannabis delivery app connects customers with verified Cannabis delivery service providers across the globe. Customers are offered convenient means to book medical marijuana through the app.

Attributes customers look for Medical marijuana app 

Time-bound service: When customers book for service through on-demand apps, they expect the product to be delivered within the allocated time frame. Medical marijuana apps should have enough delivery executives to process customer requests and take the necessary steps to deliver on-time.

Personalized Feeds: People expect the same kind of service as rendered by the shops in online service. With effective communication channels, the gap between customers and delivery agents is bridged. Perform big data analysis to go through customer history and searches, and provide relevant suggestions to customers. It will definitely increase their engagement rates with the application.

Variety of products: Customers can be offered a variety of products so that they can choose the products that they need from it. Popular delivery apps offer mechanisms to compare the products. It will be helpful for customers to get a better understanding of the products if they can compare the products across various parameters.

Delivery channels: Delivery logistics is important to offer customers the convenience to choose the delivery channels that match their requirements. The popularly known delivery channels include store-pick up and home delivery. Apps do not always have the required funding to invest in extensive delivery services. At those times, Uber for marijuana apps can partner with logistics services to deliver the goods to customers.

There are pros and cons associated with outsourcing the delivery of orders,

The advantage is that, the partner services take care of the delivery, the app needs to only focus on order procurement. The entire packaging and delivery are taken care of by the delivery agents. So this leads to quick and timely delivery services.  The cost of collaborating with the delivery services may vary from company to company, so delivery service providers have to weigh these factors appropriately and take the necessary actions.

Another delivery app’s options to offer to customers are options to deliver in slots. Instead of offering a predetermined slot for the customers, on-demand cannabis delivery apps offer delivery slots for customers to choose from. Customers can choose the delivery timing that suits them.

Pricing and revenue model: Customers can book a service that involves reasonable pricing. Try to provide reasonable pricing, and in order to do that, compare the price offered by other delivery services and choose one that offers the best deals for the customers.

KPIs to follow for efficient customer relationship management

When you build a delivery service, user acquisition seems to be the primary task of concern. The delivery services must have effective channels to familiarize the products among users and should follow the customer retention strategy to retain the customers.

User Acquisition 

Customers are the main pillar of any business growth. Some of the techniques that will help you build the user base for your business expansion are as follows:

• Promote your service

Customers are not always familiar with the product. It is necessary to perform pre-launch and post-launch marketing to make the product familiar with customers. According to Statista, 3.6 million users worldwide are using social media channels.  Social media will be a great choice for delivering the products as per customer’s requirements.

• Search for local partners 

There are numerous benefits associated with acquiring local partners for your business. For instance, they can pave the way for easier transportation of goods, customers likely to be familiar with the local vendor names. As a result, this will lead to an increase in sales.

Customer retention 

The process of running a business smoothly does not end with acquiring customers. The major task lies in retaining the customers. The medical marijuana delivery app must have strong communication channels.

• Customer support

People are not entirely satisfied with the service offered by the on-demand app. In such a case, they should be able to connect with the delivery agent or the dealer for smooth communication.

• Offer discounts 

Customers always prefer discounts and coupons. Analyze their purchase preferences and offer discounts based on those areas for the customers. Referral programs are also another medium to gain customer attention. 

Enhanced delivery services

Customers look for quick delivery services for orders. With the advancement in technologies, there are a few ways to achieve this.

• Synchronized routes

The drivers who are nearer to the pickup spot can be notified,  eliminating the time spent for the delivery agents to reach the pickup store.  The algorithm for marijuana delivery app development must include the nearby driver notification aspects for better delivery services to offer for the customers.

• Optimized delivery channels 

The delivery channels must consider factors like weather conditions, traffic scenarios, and offer the best optimum routes for the customers. One of the best ways to consider is to offer two-wheeler rides for an order involving small packages.

Summing Up

On-demand delivery apps require a combination of skills to function properly, so make sure your Marijuana delivery app development includes these aspects. Appdupe has a stellar development team to provide complete assistance for marijuana delivery on-demand applications.

Author

Marketing is my soul mate and writing is my side kick. Using my writing skills to share the knowledge of app development and upcoming technologies.