Updates in E-Commerce – Are You In or Out?

It’s a digital world and starting a business in it without the Internet is highly unimaginable. Often perceived as a catalyst, the Internet is an inevitable and widely used weapon in the business arsenal.  

But in this combative market, being online is not sufficient for success. Tech-savvy customers these days don’t just want to find an online presence for your business. They want everything online these days –  interaction, service, transaction and so on. Here comes into play, e-commerce – the game changer! We use e-commerce every day for booking a ticket, buying a product, making a reservation and it is getting advanced day by day.  

This blog provides the latest updates in e-commerce and lets you know the stage of your business in modern e-commerce

Invasion of Incredibles – Mobile Applications

It is an undeniable fact that mobile applications have taken e-commerce by storm and it is replacing the traditional online shopping practices. Looking for a shred of evidence? In a survey by Statista, it has been found out that, by the end of 2020, 45% of all purchases will be done through mobile applications. That’s a huge change of pace!

Purchasing products through smartphones are simple, fast and convenient. By hitting a few buttons, we can get whatever we wish to have and this indeed sounds comfortable. If you’re running a business that sells products online, now is the right time to assemble a mobile application for your business. Mobile e-commerce is your first step towards advanced e-commerce.

E-Commerce Personalization

According to RILA’s research, customers are highly interested in receiving personalized product recommendations from trusted advisors. Moreover, customers are even willing to share their personal data for having such personalized suggestions. It will help you to drive more revenue to your business. Research by Salesforce reiterates this fact that 52% of customers switch brands if a company doesn’t personalize products for them.

In personalized recommendations, companies suggest products on our previous searches. Now with the advancements in technology, e-commerce personalization has taken a new form. For instance the multinational brand Sephora has gone to the next level by allowing consumers to digitally experience their products online. Now customers can virtually try the products and then buy the product in a few clicks. With personalization, brands have now taken shopping from just an interaction to an improvised and rewarding experience.

Community Creation – It matters in E-commerce

According to a Neilsen study, 83% of people buy products based on the recommendations from friends or family. However, with the advancements in technology, people now purchase goods based on the recommendations of others whom they don’t know personally.

To engage and drive more customers to your business, community building is essential. If there is no community or no people talking about your business, then there is this huge risk of losing leads and revenue. In order to survive and thrive in the future e-commerce, creating and maintaining community is mandatory.

E-Commerce is Evolving, So Should Your Business!

Present day’s e-commerce is,

• Mobile
• Personalized
• Engaging

Now is the time to embrace this trinity in your business. People are becoming sophisticated as time goes by. It is wise to include the advancements of e-commerce in your business if you want to achieve prosperity in it. You can take a glance at your present e-commerce strategy and look for how you can embrace the advancements in your business.

If you’re looking for a mobile app for your business, we are here to provide the best app in the market. For instance, if you’re planning to run a marketplace like Etsy, get your hands on our Etsy clone. We will help you to experience an advanced version of e-commerce at an affordable price.

Author

Marketing is my soul mate and writing is my side kick. Using my writing skills to share the knowledge of app development and upcoming technologies.