Top 5 Common App Marketing Mistakes To Avoid

The emergence of smartphones instantaneously sparked the advent of a plethora of mobile applications. When portable smart devices shook hands with high-speed accessible internet, mobile technology realized the immense potential of the fusion. Mobile app developers quickly seized the opportunity and went on to create mobile applications that made procuring services inconceivably easy.

Today, we can order food, book a taxi, buy products and more by simply tapping on our digital screens a few times. Applications have changed the way we live. Businesses have begun to move their services through apps as they provide major advantages compared to traditional ways of conducting business. The digital era has decreased the amount of time a consumer spends in availing a service and has bestowed customers with great satisfaction.

New mobile applications are constantly being released every day. There is stiff competition in the app industry as there are millions of apps that harbor app stores. In order to see a newly launched app reside in the top ranking list of mobile applications, a well-planned mobile app marketing strategy should be designed.

Here are 5 common app marketing mistakes to avoid

1. Building an Entire Website For The Phone

Mobile applications are pocket-sized versions of a business’ website. Services can be procured from the main site and also from the app. However, it is recommended to not add all of the features and content from the website into the app.

What to do: A mobile application is designed for swipes and taps, and it should remain that way. Mobile phone users look for simple intuitive apps that are easy-to-use. Instead of cluttering the app with the same content and features as its website, pick out the core features and essential content. Add the bare minimum pivotal elements that make up the business into the application.

2. Getting On Too Many Platforms

The more platforms an app is on, the better its prospects is a common misconception. Programming an application for various platforms requires different skill sets. As two different platforms don’t share the same environment. Business owners often rush to get their applications available on all platforms.

What to do: Release mobile applications on one platform at a time. There is a lot that can be learned from analyzing the performance of an app in a single platform. It can then be tweaked and restrategized to better optimize the app for better performance in the market. All of this information can then be used when programming the app for another platform. This increases the success rate of the mobile application.

3. Weak Optimization for App Stores

It is exciting to launch an application on app stores. There could have been a lot of work done during its pre-launch marketing campaigns and even after it. As suggested by top mobile app marketing agencies, all of that needs to be complemented with app store optimizations to maximize the scope of the app.

What to do: Tweak parameters of the app that will help get it indexed by the app store it is on. Good indexing of the app will result in it being pulled up more often during searches. The parameters include optimizing

• Keywords
• App thumbnail picture
• Description
• Adding a review feature
• Screenshots

4. Halting at a Win

There are millions of apps that exist in app stores. A large number of them have deteriorated in a short span of time. Mobile app users will switch or uninstall apps when they experience the smallest technical hiccups or simply out of boredom. There have been widely successful apps that have lost their colors over time. 

What to do: No matter the status of the application – whether it’s still in its infancy in garnering enough users or whether it’s doing exceeding well, new features and content need to be updated regularly. As more and more apps inhabit the app store space, it is imperative to keep an app’s users engaged and interested to stay ahead of the competition. Users can be notified of new services, provided with offers and discount codes and be sent appealing notifications which will keep them active in using the application.

Related: Tips For Better App Marketing Strategies

5. Waiting For The Right Time

Most often, entrepreneurs anticipate the right time to begin marketing for their apps. It may even go up until the launch of the app. It is important for applications to have a great start when they release in app stores. It means that the app should have a good start of users, reviews and shares which will strengthen to app’s reputation to garner more customers.

What to do: Begin marketing for the app right from its final stages of development. Commence social media campaigns, press releases and organize events. The sooner the better. It helps to build hype around the app.

Mobile app marketing is crucial to ensure the success of an app. The success of an app depends on the number of users, the kind of reviews and the amount of revenue it gains. Entrepreneurs have turned to mobile app marketing companies to help them with promoting their apps and ranking them on top.

AppDupe provides world-class mobile app marketing solutions with a proficient app marketing team that is well-versed with the app market and the industry.

Author

Marketing is my soul mate and writing is my side kick. Using my writing skills to share the knowledge of app development and upcoming technologies.