To Bot or Not to Bot – That’s the Question!

Bots are here to stay. These AI-powered applications are the future of digital marketing. Nowadays every enterprise is taking steps to employ chatbots in their business operations to reach their customers effectively and swiftly.

Let’s take a closer look at the stats on chatbots,

• 48% of customers prefer to contact a company through live chat applications to any other forms of contact. (Source – Hubspot)
• 55% of customers are interested in interacting with a chatbot to solve a problem.
• 47% prefer to make a purchase through a chatbot
• Millennials are ready to spend up to £481.15 on a business transaction with a chatbot.
• Juniper research estimates that banking and healthcare can save upto $8 billion per year by adopting chatbots in their business operations.

With the surge in chatbot adoption, many entrepreneurs and business investors are now constantly asking themselves whether to adopt bots in their business or not. The answer to this million dollar question is, of course, you should include them! Let’s have a detailed look at the hindrances that make deploying chatbot as a distant option.

Is the Chatbot Adoption Pocket-friendly?

The primary issue business leaders worry about is the cost in the development of a chatbot. But it turns out, one of the main advantages is its cost-effectiveness.

Unlike customer support employees, you don’t have to provide monthly payments to chatbots. It’s a single payment. Of course, there are updates, but it won’t cost much. Hence, bots are absolutely economical.  

Are Chatbots Sophisticated for Your Business Requirements?

Though chatbots are used in many sectors, it is an undeniable fact that bots are still at AI’s infancy stage. Hence if you’re running a small scale business with a limited audience, you have to think twice before installing chatbots in your business operations.

It’s because people contacting a smaller firm prefer to have their queries answered by humans rather than a chatbot. Before adopting chatbots for your business, it is wise to think about your audience.

Technology is constantly evolving and so should your business. It’s evident that to stay ahead in the competitive market, your business has to join the race of chatbots. Some of the real-time benefits of adopting chatbots in your business are discussed below  –

Instant Complaint Resolution

Chatbots resolve customers’ worries instantly. We are living in a fast-paced world and customers are looking for immediate responses. They even rate a company’s performance based on it.

Saves Time and Money

Chatbots are designed to save time and money of the owner. A Chatbot magazine report has revealed that employing chatbots in a business can help business owners to save 30% of profit in their business.

Catering to the Needs of Multiple Users

Chatbots are a way forward in analyzing and comparing the products as well as to provide personalized suggestions. This helps customers to choose a product without undergoing the stress of voluminous research. Chatbots are available 24/7 and they respond to the queries of multiple users in real time.

Some of the industries that involve chatbots in its business operations are as follows,

• Online commerce
• Call centre
• Medical Care
• Media
• Banking & Finance
• Travel & Accommodation
• Manufacturing

Ready to Join the Chatbot Game?

If you’re convinced that you need a chatbot for your business, make sure to receive it from the professionals in the field. Our experts have developed the chatbot with the following benefits,

• Programmed interactions
• Multilingual
• Round the clock services
• Decreased costs

Get your hands on our Chatbot software development solutions right away and be a part of the technologically-advanced digital race!

Author

Marketing is my soul mate and writing is my side kick. Using my writing skills to share the knowledge of app development and upcoming technologies.