The emergence of personal computers quickly sought after various types of applications to suit business and entertainment needs. Although basic mobile phones were around during that time, the technological gap between the two machines – personal computers and mobile phones was still large. When smartphones arrived, wireless internet became more readily accessible. The congruence of high-speed internet and advanced smartphones instantaneously sparked a plethora of app developers to harness the new opportunity.
Today, mobile applications are indispensable elements that inhabit our pocket devices. There is an app for almost every sort of entertainment and service. They have made availing services and products easy by only requiring a few taps on screens. Food and taxi services are the most popular services that are acquired through mobile applications. In the entertainment arena, streaming apps such as Amazon Prime and Netflix have become most favorites to a vast population. Games like fantasy sports apps have further intensified the fervor for sports with easy to place bets from anywhere in the world at any time. Mobile applications, along with the internet, bring the world to your doorsteps.
Scope of Applications
According to statista, In 2015, mobile apps globally generated a revenue of 69.7 billion U.S. dollars. In 2020, mobile apps are estimated to generate 188.9 billion U.S. dollars in revenues via app stores and in-app advertising. It is an enormously lucrative industry that is exponentially growing by the day. As mobile apps tap into a global audience, they have become an essential program that businesses feel compelled to have. More and more entrepreneurs are seeking mobile app developers along with a mobile app marketing agency to set up and run their business apps successfully. The app store is currently inundated with millions of apps, only a few of them rank at the top and generate exceptional revenues. Let’s take a look at how a new app can fare well in today’s app-populated market.
Here’s a list of marketing strategies to improve your app’s performance.
- Knowing the Target Audience
- Create a Website
- Pre-Launch Marketing
- Offers
- App Store Optimization
- Learn From Reports
- Influencers
Knowing the Target Audience
The first and foremost step to getting an app ready to perform to its maximum is knowing who its target audience is. Researching what age groups, what average economic backgrounds, customer behaviors, and patterns will divulge vital information that can be used to polish the application. Researching competition is also a crucial step to gaining an advantage over competitors. Integrating a unique feature in an app can prove to be highly desirable. Understanding a niche audience helps to know what the app must have in order to successfully serve its end user.
Create a Website
Create a website for the application. Websites are great spaces for visitors to get to know more about a product or a service. An attractive website with appealing content, promotional videos, and links to download the app will go a long way in acquiring more users to install the application.
Pre-Launch Marketing
It is important to have a great start during the launch of the app. To maximize initial engagements, it is necessary to have a good pre-launch marketing strategy. App marketing should begin during the final stages of the app’s development process. Popular strategies are
- Promotional videos – They are short clips of the app’s layout, features, and functioning.
- Press releases – Advertising the app in newspapers and magazines will attract a considerable number of audience.
- Blogs – Writing about the app’s journey and genesis as blog posts gives the process a friendly touch that will appeal to readers.
- Screenshots – Screenshots of the app will familiarize potential users with what the app will have to offer.
- Social media campaigns – Social media platforms harbor a vast population from around the world and is a popular mobile app marketing strategy. Creating posts and advertisements on social media will tap into a massive audience.
Offers
Offers are powerful incentives that drive visitors to download and install applications. There are a variety of offers to choose from to provide to customers, they range from subscription discounts to cost discounts. Offers can be addressed to the target audience via promotional videos, blogs, websites, social media campaigns and more.
App Store Optimization
Mobile applications need to be optimized in order to match with the app store’s standards, which in return provides the app with more visibility. For better optimization, the app must have the following
- A short crisp title with an attractive thumbnail.
- Employing relevant target audience oriented keywords will pull the app up more frequently in search results.
- Addition of screenshots and videos of how the app functions will help visitors get a clear picture of what the app does.
- A concise description of the app will be informative to potential users.
- Integrating a review feature and monitoring will assure visitors about the quality of the app.
Learn From Reports
It is vital to keep an eye on the app’s performance reports once it is launched. The results will reveal information aout the app which can be improved on to better optimize the app for the market. Key performance indicators like the number of app visitors, downloads, installs, age group, demographics, etc will help tweak the app to rank and perform better. This is a great app marketing strategy.
Influencers
Promoting an app through a social media influencer who has a huge following gives the app quick exposure to a large audience. It usually entails a sponsoring fee. The channel of promotion may include social media posts, blogs, and videos. A popular social figure is always looked up to and that is why promoting an app through that figure is a highly beneficial idea.
Alternatively, entrepreneurs can leave the heavy work of app marketing to a mobile app marketing agency. Marketing agencies provide world-class solutions that will provide applications the support they require to rank at the top.
Marketing is my soul mate and writing is my side kick. Using my writing skills to share the knowledge of app development and upcoming technologies.
