The Secret Behind The Success Of Doordash And Pointers To Start Your Food Ordering App

Food delivery apps work on a simple concept of acquiring order from customers, connecting with restaurants for order processing, and delivering it to the customers. So basically, apps like the on-demand DoorDash app act as intermediaries between restaurants and customers. There are several food delivery apps nowadays, but only a select few are regularly used by customers. The big question is: How did these apps become customers’ first priority? 

The answer to this question is simple and obvious. Here are some of the measures taken by food ordering apps that makes them successful:-

More options: Customers like to order from the top-rated and renowned restaurants. It is essential to tie-up with a well-known chain of restaurants. In order to cover the wide interest of customers, offer various cuisines, and include diverse restaurants, starting from small to popular restaurants. 

The fleet of delivery agents: Many delivery agents have to be employed so that customer orders can be delivered on-time. The delivery agents near restaurants have to ping in so that they can quickly pick up the orders.

Target audience: People who do not have the time to cook, especially corporates order food on a regular basis, and college students who lack kitchen facilities are some of the main audience who order food on a daily basis. On-demand DoorDash like apps should definitely have features and attributes built as per the targeted audience.

One of the successful food ordering applications is DoorDash. Let’s look at the major milestone achieved by DoorDash.

• DoorDash has achieved tremendous success over the past few years. It is considered to be the fast-growing last-mile logistics company, as per reports of the Second Measure.
• As of 2018, they expanded their geographic footprint to 5x, covering over 3000 cities and 80% of the American population. DoorDash has become the first company to offer food delivery to over 50 cities across the United States.
• Dashers (delivery executives of DoorDash) earn approximately $600 in a year. Doordash hires its own delivery agents.

DoorDash, founded in the year 2013, has become one of the extensively used food ordering services across the US and Canada. Entrepreneurs can all learn from the tremendous fleet achieved by DoorDash. This blog will provide insights into the ways in which DoorDash grows to become a $12.6 billion company. 

Overview of the business model canvas of DoorDash

Simple Workflow

Customers are looking for simple solutions when it comes to food delivery apps. DoorDash offers a simplistic workflow, covering the needs of the customers to its entirety. 

Placing the order: Once registered, customers will be automatically logged into the application. The integrated AI engine offers relevant suggestions to users based on their previous orders, making the process of ordering through the application simple.

In-app payment processing: Upon ordering, customers can pay for their food using the secure payment modes available. The delivery charge is calculated by computing the distance between pickup and drop off points. The total fee for ordering food comprises food ordering amount, delivery charges, and the convenience fee (app usage fee). Once the order is placed, the request is sent to the concerned restaurant for food preparation.

Track the order: Once the order is ready and is all set for delivery, the dasher is pinged for pickup. Customers can view the status of the order process the whole time using the DoorDash application. Real-time tracking features provide the exact location of the delivery agent. Customers can prepare to receive their favorite food. 

Delivery: The delivery agents drop off the food packages at the customers’ place. The delivery charge paid by customers entirely goes to the company. However, customers can appreciate the efforts of delivery agents by offering them tips. It is not compulsory but as per customer interests to tip the Dasher.

Reviews: DoorDash offers dual review mode, customers can provide a review based on the food quality and for the delivery services separately. 

Benefits offered by DoorDash to its stakeholders

Not just customers, it is essential to offer benefits for delivery agents and restaurants, as they are also equally important for the efficient functioning of food delivery apps. Try to offer these perks for your stakeholders in your DoorDash clone app. 

Customers

• They can order food at any time and from anywhere via DoorDash like apps.
• For each restaurant, the top-rated delicacies as preferred by customers are listed at the top. A delicious meal is guaranteed for every order through DoorDash.
• Customers will get frequent discounts and offer from their favorite restaurants.

Dashers

• Delivery agents work at their own flexible timings.
• Salary as per order delivered. The perk of earning more for more orders processed.

Restaurants

• Expansion of customer base, which in turn leads to restaurant popularity.
• Regular source of revenue. 
• An easy and cheap medium for delivering orders.

Summing Up

Setting up a business has become far simpler with technological advancements. All that is needed to become part of the evergreen food delivery sector is DoorDash like app. With minor enhancements as per the technological trends, you can stay at the top of your business at all times. Connect with our development team at Appdupe to get the DoorDash clone script and start your business venture instantly.

Author

Marketing is my soul mate and writing is my side kick. Using my writing skills to share the knowledge of app development and upcoming technologies.