Tata Plans for an all-in-one Super app with the acquisition of BigBasket & 1mg: The Race To Build Super App In India is ON
Author Gojek Clone, Super App
Hello! We are dwelling in the age of super apps. Yes, super apps have started gaining importance in several countries, primarily in SouthEast Asia. What do you think is the reason for the hype around super apps? As these apps provide numerous online services, users can opt for their service from a single app from taxi to other delivery services. Cool, right? Alright! In this blog, we will be circling over the development of a super app for your business.
Before getting into the crux, we are going to make the content interesting by revealing Tata’s plan for launching a super app. Let us get started!
Tata Is Set To Launch A Super App In India Soon
A well-reputed TATA group based out of India is soon to launch a super app. The company has been leading in providing services in different sectors for the past two decades. There isn’t any sector that is left untouched by the TATA group.
Recently, Tata has announced its acquisition of BigBasket and 1 mg. Why is this acquisition really important? The company has set up a plan to launch a super app, for which it is acquiring BigBasket to offer grocery delivery services and 1 mg for pharmacy delivery services.
Currently, the company has subsidiaries in various sectors like Tata Cliq for e-commerce, Trent for fashion stores, Croma for online electronics. The company is about to integrate all these services into a single app, thereby making it a super app.
Does Reliance Challenge Tata’s Super App Venture?
Reliance Industries, a multinational company, based out of India, aims to launch a super app. The company has closed a 5.7 billion USD deal with Facebook for setting up its super app. This partnership of the company with Facebook has set a challenge for Tata in launching the super app. Currently, the battle for launching the super app in India is at the peak as two big industries Reliance and Tata, have stepped in.
Tata’s Big Move To Acquire BigBasket And 1 mg
As said in the beginning, Tata has closed deals with India’s largest grocery delivery company BigBasket and 1 mg, an online pharmacy delivery service company. You may be wondering why Tata is particular about acquiring BigBasket and 1 mg. Here is the answer.
BigBasket is known to be the lion of the online grocery delivery service business. The company claims revenue of more than 1 billion USD every year. To be more specific, the company reported that the sales have elevated to 48% after the pandemic. Also, the company stated that they are getting around 20 million orders per month.
For your reference: Tata acquiring BigBasket is one of the largest mergers of all times in the Indian marketplace
On the other hand, the company is said to buy 55% of the stake of 1 mg to integrate on-demand pharmacy delivery services. While Reliance has already acquired NetMeds for providing e-pharmacy services, a cut-throat competition stays ahead for both Tata and Reliance. We will have to wait for their super apps to go live and witness the winner.
Paytm and Hike – Obsolete Super Apps Of India
Paytm, a well-known platform to make online fund transfers tried to emerge as a super app. The company integrated Zomato and MakeMyTrip with the intent of offering multiple services. But the app lacks the chat feature. Though users love an all-in-one app, the chat feature is what they are looking for. Failing to integrate the chat feature was the major reason for the app to exit super apps.
Hike is a famous instant messaging app that is also based out of India. Started as a messaging app with plenty of exciting features, the app aimed at exposing itself as a super app by integrating multiple online services. As a flip, the super app model didn’t work out and faced a clean exit.
The major failure of these two apps lies in the fact that people run behind apps or services that provide huge discounts. This is more applicable to Gojek, which attracts users by providing them with frequent promotional codes. Therefore, if you are offering a business, know what your users are eyeing.
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Connect on WhatsApp Now, we shall head to developing the much sought-after super app for your business. Ready to take off?
Launch Your Gojek like Super App
Note: Here, we have used the term Gojek for your better understanding.
As we are looking at the popularity of super apps and how big giants like Tata and Reliance are about to launch their super apps, these apps’ scope is clear. So, why shouldn’t you be the next business person to launch your super app?
At Appdupe, we have a range of app solutions for multi-services apps. One of our popular apps is the Gojek clone. Over the years, we have provided multi-services app development solutions to clients and have met their expectations.
Now, it is your turn to get this app developed by us. Let us go ahead with the app’s features.
Features Of Our Gojek Clone
Registration
Users must complete the mandatory step of registration. Only after entering their basic details will they get registered on the app. Users have the choice to skip the registration process by integrating any of their social media accounts.
Book services
Once users sign up, they are directed to the app’s main page, which lists the number of on-demand services. They can book single or multiple services at the same time.
Estimated cost
Once your users select a particular service, they will get an alert on that service’s cost. Users can confirm their service based on the cost.
Expected time of delivery
The app’s algorithm will let users know the time at which the delivery is expected to happen.
Live tracking
While we claim that the app has real-time features, how to leave the live tracking feature? Yes, using this feature, users will be able to track their delivery person. To be more precise, this feature will let users know the current location of the delivery person.
Navigation assistance
The app pleases not only your customers but also your delivery partners. The app’s navigation assistance will help your delivery persons to find the shortest route to the customers’ location.
Booking history
Users can recall the list of services availed from the app using the booking history feature.
Service history
This feature lies in the service provider’s app, where they can view the previous services provided to users.
Conclusion
Viola! We have made it through the blog. We hope this blog broadly described the need to launch your super app and how big industries are setting high standards for launching their super apps. If you are convinced with this super app development idea, head to us!
Here’s Your Chance To Launch an On-demand Super App?
Marketing is my soul mate and writing is my side kick. Using my writing skills to share the knowledge of app development and upcoming technologies.
