Productive Strategies Of ICO Marketing For A Successful Fundraising Campaign

A successful fundraising campaign comes with effective ICO marketing services. With the rising popularity of cryptocurrency today, people are interested in early investment in crypto projects. However, on the other hand, it is not easy to win over the trust of investors. This is because of the possibility of scams in the crypto industry. 

Is it enough to launch an Initial Coin Offering to raise funds? The first impression of the project decides the success rate of the project. So what do you have to do before taking the first step on launching your fundraising campaign? 

Here you will be able to learn everything about ICO marketing strategies. You will be able to get pre-requisites before launching your ICO campaign and the checklist to achieve a successful ICO launch. 

How Does ICO Marketing Service Help In Raising Your Funds? 

Initial Coin Offering is one of the fundraising models used by businesses that build projects on blockchain technology. If a business is launching an ICO, then it is launching its token or coin to the public. The token or coin launched is open for sale and investors can buy these tokens in exchange for cryptocurrencies or even fiat currencies.  The funds from these sales are used for the project development. 

The main aim of blockchain technology is to introduce decentralization in currency exchange. There are scams in launching ICO marketing services due to their unregulated nature. However, investors are interested to invest in ICOs because they are profitable and the potential future of blockchain technology. 

What Are The Pre-Requisites You Should Check Before Launching An ICO? 

Before getting ready for launching and marketing an ICO campaign it is really important to check whether your business is ready to launch an ICO. Here is a list of pre-requisites you must look into.  

1. A flawless project plan is essential before launching an ICO. A proper plan even before taking the first step helps in continuing the path without any obstacle. The project plan must clearly portray the goals and objectives and the steps to achieve them.
2. The usage of Blockchain technology must be clear. There must be a clear aim to use the decentralized P2P network and the usage of the cryptographic token.
3. It is essential to decide the type of cryptographic token that will be suitable for the business model. There are several cryptographic tokens that can be offered like security tokens, utility tokens, equity tokens, and debt tokens. Go through their functions in detail and decide which token will be suitable for your business model. 
4. Market research is essential to devise the marketing plan. It is important to dig deep and find out the target audience. Finding the target audience, the size of the market, and the required initial funds is obligatory. 

 There is still one more pre-requisite that plays a significant role in the success of the ICO. It is important to have an efficient team to develop and market the fundraising campaign

As said earlier, the first impression of the ICO decides the success of the fundraising campaign. An efficient team for marketing includes

• Project organizer
• PR specialists
• Social media specialist
• Technical support team
• Customer support team

We at Appdupe, with our expert team members, provide top-class marketing services along with a live analytic report to bring you a successful outcome.

 A Checklist Of Marketing Strategies

 There are many marketing strategies that might have given proven results for various businesses. But the strategy that worked best for others might not work for your business model. Proper market research before taking the first step can help in devising the right strategy. 

 Here is a checklist of common Marketing strategies that every ICO use to march toward the path of success

 Whitepaper drafting

The first impression of an ICO is usually created by the whitepaper. It is essential to have a flawless whitepaper that includes the details of the project, technical and financial information along legal terms and conditions. The background of the project team members, goals, and development of the project must also be detailed in the whitepaper.

An optimized landing page

It is the next major means to reach out the potential investors. The website must be search engine optimized and should include the whitepaper of the ICO. In addition, the website must also include the details of team members, updates on the project development, and the road map of the project.

Social Media Marketing

Nowadays, social media is one of the most used marketing tools to reach out to a lot of potential investors quickly. Crypto traders mostly spend their time on a number of social media platforms. Updating the community about the project development and connecting with them on these platforms on a daily basis is obligatory.  Make sure to concentrate on social media platforms like

• Twitter
• Facebook
• Instagram
• LinkedIn
• Quora
• Reddit

PR Marketing

Public relation-building ensures creating brand awareness. Opting for press releases and other PR related activities might help in taking the ICO to the masses.

Content marketing

Having professional writers to brief the project on major blogging forums is essential. Publishing well-written blogs on major blogging forums can help in explaining the project better.

E-mail marketing campaigns

This is a targeted marketing tactic that would help in reaching out to potential investors personally. 

Community management

Investors will always have questions before they invest in the project. There should be a professional team to answer their questions. Creating a list of FAQs and answering them on the website will bring out reliability. 

In conclusion, it is challenging to manage the ICO development, launch, and marketing. Appdupe with a team of professionals dedicated to working on every marketing strategy is ready to bring you success at your doorsteps. We can devise a customized marketing strategy for your unique ICO. 

 Wrap up

A professional ICO Marketing Services like ours can provide you with more strategies like Discord marketing, influencer marketing display advertising, and many other marketing strategies like ICO listing. ICO marketing is simple now by availing our best digital marketing services along with quality community management services. Hire us today and discuss your business to get a clear understanding today.

The success of your ICO is just a few clicks away

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Author

Marketing is my soul mate and writing is my side kick. Using my writing skills to share the knowledge of app development and upcoming technologies.