There are people who have perfectly drafted ideas for their startups and then there are a few who are still searching for ideas to launch a startup. For the latter group of people, the on-demand economy is the playground and a multi-service app is the pitch.
What is an on-demand platform?
To demystify, it’s fulfilling customers’ demands in the form of goods and services using a digital platform. This economy is growing at an unparalleled pace as customers prefer and prioritize fast, easy, and simple processes to book services. They also expect an effective and satisfying service by the providers. Turns out, on-demand platforms are the spot where customers and service providers meet, greet, provide services and make money. The platforms also enable transparency, which is a matter of great importance today. The connection medium between users and service providers is mostly via websites or smartphones where both parties have to create accounts to carry out the operations.
On-demand economy is a million dollar opportunity for entrepreneurs who want to build an app that will be a breakout success. However, over the years numerous apps have sprouted – a few were successful, a few were deca-corn and a few failures. But what kept perpetually increasing is the use of smartphones and the users’ reliance on on-demand services.
42% of the U.S population use some kind of on-demand services. 22% of the U.S. population has offered these services and more than 50% of them admit that their financial situation has improved. The numbers become bigger and better globally.
Generally, in a digital platform, the audience is heterogeneous and humongous. So there’s a definite opportunity with a prospective customer base for a startup. Offering many on-demand services with one app is what is trending in a few South East Asian countries and is intriguing the entrepreneurs. Instead of toggling between apps that are dedicated to offering only one service, using one app for all the major services is proving to have numerous benefits. The benefits aren’t limited to the users alone but for service providers, and admins as well. Companies offering this type of app are a handful and so entrepreneurs stand a chance to be the first in the region by launching a multi-service app.
The best way to start a multi-service app
Gojek clone is the skeletal framework of the parent app that encompasses a basic workflow and features for the app. Choosing a Gojek clone app and then customizing it requires fewer investments, resources and time compared to developing one from the ground up.
How to stand out
Creative competition is what will make any app have an edge over counterparts. With a Gojek clone script, a lot of people can start a multi-service app but implementing innovative ideas that help and satisfy users will make an app be unique in the marketplace.
In an on-demand economy, service providers are as important as customers. Service providers are expected to follow guidelines and offer a problem-free experience. They play a huge role in building and maintaining the reputation. It is essential to provide service providers with a good environment and incentives.
The app must be able to bring trust on the table in spades. From signing in to payment to reviews, authenticity must be ensured.
Keep adding services and features that are timely and up-to-date. Also, go overboard with technical creativity.
Remember that it is important to understand the target market where you are planning to deploy your app. You can choose the services that are going to be in the app according to the customers.
Will a business like Gojek be a beneficial one?
To answer this question we need a complete understanding of the app and its functionalities. The app lists all the services under categories. The user has to choose the required services and fill in information like location, availability, type of service, etc. the requirement differs from service to service. For grocery delivery the user must select a shop, items, enter the location and make the payment. For a ride-hailing service, the user must enter the pickup and drop location and make the payment to experience the service.
From delivery to the spa to bills, one app can supplement all the customers’ requirements. It is apparent that the number of services impacts the number of users. Let’s say you decide to offer 15 services using one app. It is not necessary for all the services to be a hit ( if it is, well and good). But you can still make enormous money with a few services itself provided they satisfy demands of the users. The customer base will have a blend of users pertaining to varied demographics. So referral programs are a great way to enhance them.
As mentioned earlier, multi-service apps are rare and venturing in this has chances to be successful. This type of business enables reusing of resources and easy management of the business. Though there are many services one powerful admin dashboard is sufficient to supervise and control all the services globally.
Concluding, an app like Gojek and the on-demand economy is a blessing to entrepreneurs who wish to own a successful business.
Marketing is my soul mate and writing is my side kick. Using my writing skills to share the knowledge of app development and upcoming technologies.
