The global NFT space has harnessed $41billion value in 2021, most of which is through the marketplace platforms. NFTs (Non-Fungible Tokens) sell for millions of dollars and have piqued the interest of investors, art collectors, gamers, and techies worldwide. Everyone now wishes to own an NFT. However, not all NFTs are valuable.
We’d be happy to share our own experience and describe key methods to assist marketplace owners in persuading customers. You won’t have to wait long for real conversions due to this.
Now, let’s talk about NFT marketplace marketing before and after launch. And we’d like to start with the reasons for devoting so much time and effort to marketing the resource before it becomes available online.
What Is An NFT Marketplace?
An NFT marketplace is a platform that sells tokens from a variety of sellers. It gives them a well-equipped platform to sell their tokenized items. Although the platform is not in charge of inventory, it does allow for real-time transactions. Increased traffic, multiple payment methods, and customer service support are all advantages that an NFT marketplace can provide to your business.
NFT Marketplace Marketing: Before Launch
Before start promoting your marketplace platform, ensure that you differentiate it from the rest of the competitors.
Because
NFT Projects with little or zero innovation will likely die over time
It’s advisable to pursue an experimental process in one way or another. Now, let’s move to the marketing strategy.
#1 Create A Landing Page
Isn’t it difficult to promote a resource that doesn’t yet exist? Create a preliminary landing page thematically related to the future online platform while the site is still in development.
The landing page should summarise your project’s main points. Consider this a kind of announcement for the upcoming resource. As a result, do your best to make it as interesting as possible for your customer.
#2 Create A Project Teaser
You would want to show your target audience a glimpse of what the NFT marketplace looks like, won’t you? Craft a project teaser (video) that effectively communicates the intricacies of your NFT marketplace platform. Upon crafting your marketplace video, try posting it on your social handles.
Personalization is another excellent NFT marketplace marketing strategy for increasing traffic to your marketplace and increasing sales. It means providing a personalized user experience for each potential customer in marketing terms. It enhances the user experience and encourages visitors to interact with your platform.
#3 Referral Program
One of the most effective strategies for increasing sales is referral marketing. People place far more trust in product reviews and referrals from other buyers than in a catchy slogan or marketing ploy.
Offering existing customers offers and discounts for referring a friend to your product page is a great way to encourage referrals and increase traffic to your online marketplace.
Do you have a pre-built NFT Marketplace?
Live chat with usNFT Marketplace Marketing: After Launch
#1 Use Social Media Handles
SMM (social media marketing) is a powerful tool for promoting your business and learning more about your target audience. First and foremost, you can build your marketplace’s community to know their pain points, their investment preferences, and much more. Discord seems to be the go-to social media platform for community building along with Twitter.
Moreover, social platforms would help you boost brand awareness. Appearing in people’s news feeds will help you get noticed and pique their interest. You can test the reaction of your target audience by posting short descriptions of features in your upcoming store or marketplace. It can assist you in determining your potential customers’ preferences.
#2 Leverage Email Marketing
You’ll be able to establish and maintain effective communication with your users before and after your marketplace launches if you have an email list of potential users. When communicating via email, however, you should exercise extreme caution. Sending emails should be scheduled and not be very frequent. Let’s take AppDupe (for instance) as we effectively schedule targeted emails to potential customers.
#3 Increase Visibility (via SEO)
NFT investors rely on search engines to make their NFT investment decisions. It is where SEO comes in handy. You want people searching for NFT marketplaces or looking to buy a specific NFT in your niche to see your NFT.
Partnering with an ideal NFT marketing agency can get your marketplace website to rank higher in the search engines. As NFT’s popularity grows, you’ll receive more bids and, as a result, better pricing. In the long run, a small investment in SEO can pay off handsomely in terms of NFT income.
What Does NFT Marketplace Marketing Provide you with?
If you’re doing it before the launch,
- You can relish a project-specific community even before the marketplace is launched.
- You can test your marketplace idea with end-users.
- Increase brand awareness.
- Analyze your competitors.
If it’s after the launch,
- You can increase the footfalls on your marketplace platform thereby increasing the trading volume.
- Eventually, you can monetize the platform easily.
- Most importantly, marketing your platform (after launch) is inevitable to stay relevant in the market.
Content marketing and SEO can help you rank higher in search results and drive more traffic to your platform in the long run. Use different content formats, such as articles, blog posts, videos, and infographics, to develop new ideas.
BTW!
Marketing isn’t any pre-built document that you can implement straight away into your project. Rather, it’s an ever-evolving document that changes according to each project. Improving your approach and hiring an NFT marketing partner like AppDupe can help you arrive at the go-to marketing strategy.
Would you like tailor-made NFT marketing?
Marketing is my soul mate and writing is my side kick. Using my writing skills to share the knowledge of app development and upcoming technologies.
