NFT Discord Marketing To Build A Project-Native Community

Everyone talks about lucrative return on investments (ROI) and NFT giveaways, but we feel NFT entrepreneurs do not discuss enough about building their project-native communities. 

If you’re crafting NFT products/services, but no one is engaging, then something is not right on your side. We’ve seen many entrepreneurs say: “oh well; maybe; we need a tweet from Elon Musk-like Influencer to promote our project.”

Start an analysis to identify the missing piece. Talk to your target audience to perceive who they are, what are their NFT preferences, and what they expect from an NFT project. Who knows, those details could help you a lot in engineering a community around your project. 

Are we beating around the bush? Let’s get straight into the crux of this blog – NFT Discord marketing. 

3 Reasons Why Building A Community is Important

A community is a virtual or physical (or both) space where people with similar interests, goals, or experiences gather to share, connect, exchange, and work toward common goals.

While this is a broad definition, an NFT-specific community is all about engaging NFT enthusiasts with regular content. In whatever way they come together – Discord for NFT marketing (for instance) – communities provide all-inclusive opportunities to everyone. 

#1 To Eliminate the FOMO factor 

People do not like to feel alone in their experiences, so they seek to connect with other humans about things, experiences, and topics that are important to them and that they may share with others. Especially, while you’re plying your trade in a largely-unexplored NFT space, people would like to indulge in activities like knowledge sharing, and more. Building an NFT community is an important process that fosters human connections and provides infrastructure for those connections.

#2 Creates Prosperity for All

Only if all of the community members can prosper together, it will be successful. It means that all community members must work together to create a prosperous society for all.

The only way to ensure that everyone related to your project prospers is to build a community. After all, a prosperous community means that people have plenty of opportunities to secure a seamless utility. As a result, community members must collaborate to promote prosperity and long-term community success. 

#3 It Makes the NFT Space Better

The primary goal of community development is to improve the NFT space. People can flourish if they dwell in a community that encourages them to pursue their goals. As a result, taking part in community building will assist people in enhancing their investment portfolios. 

Why Discord – From A Sea of Social Platforms?

Discord is awesome for various reasons, but one of the most lovable is the User Roles feature. This allows you to send important messages to only those who have that role and control channel access. In Discords, you can also empower brand advocates, moderators, and other specialized members by assigning them roles.

Discord has recently become one of the most popular platforms for NFT and Crypto enthusiasts. Because of its unique features and cross-platform support, and if you’re looking for a marketing option to reach out to potential clients for NFT or Crypto products, Discord would be an excellent place to start. This is because discord servers can host a large community and regular engagement with NFT business opportunities to reach a larger audience.

Pre-requisites – NFT Discord Marketing

People generally associate NFTs with the DeFi and other blockchain trends. However, the Non-fungible tokens have use cases related to more than one industry, unlike Defi related to finance. Projects should exercise more care when the NFT space accommodates such high significance.

As an NFT entrepreneur, here is how you can exercise extra care and pre-plan your NFT marketing campaign:

#1 Join Major Discord Servers

Discord servers are virtual chat rooms that work similarly to other social media platforms. The server supports a variety of online chat rooms and text/voice channels. Before you can access all of the servers’ channels, you must go through a brief but necessary verification process in most Discord channels. Here is an article from Coffee Bros that enlist the major NFT Discord servers. 

#2 Engage With People

Dwell along with people from those servers and analyze what the projects are like, and how the communities behave. Doing so may help while you pursue NFT Discord marketing for your project. Joining a Discord server community will undoubtedly help you reach a large number of users and boost your business’s growth.

#3 Create Your Discord Channel & Server

Discord is a free, secure messaging app that works on mobile and desktop platforms. It can also be created on both private and public servers. Furthermore, there is no limit to the number of servers used. Creating a channel & server on Discord is easier. So why wait?

#4 Hand Them Over to A Discord Marketer

Performing a Discord marketing campaign on your own may be a tiresome process. You can hand over your Discord channel & server to an NFT marketing agency that knows how to handle Discord in an efficient way. 

Conclusion

Not everyone reading this will be starting from scratch. Some may already have a decent following, but they struggle to shape them into a utility-driven community. We, at AppDupe, do that exceptionally well with not-so-promotion-intensive strategies. Discord is becoming a powerful marketing tool for NFT & crypto projects. Having been dwelling in the platform for some years now, we can effectively promulgate your project on Discord.

Would you like to employ cost-effective Discord Marketing services?

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Author

Marketing is my soul mate and writing is my side kick. Using my writing skills to share the knowledge of app development and upcoming technologies.