Dominate The Meal-kit Delivery Business Segment With Our Meal-kit Delivery App Development Services

The delivery industries are gaining more popularity among the people, the expansion and diversification processes are always happening in these industries. Services at the doorstep are always welcomed by the people, and this is one of the main reasons for such sectors to reach higher highs constantly.

Nowadays, people always wish to try different foods and cuisines, but they run out of ingredients, or they are unable to cook those at home due to lack of knowledge. People have also become conscious of their nutritional health. All these issues are now sorted; this gave rise to the emergence of Meal-kits delivery services.

What is a Meal-kit delivery service?

The meal-kit delivery services are the delivery of ingredients and the recipe for the home-cooking experience and thereby eliminating the need of going out for grocery purchases. Sometimes we run out of ingredients that are required for preparing some dishes, and sometimes we might not know the preparation process of a specific dish; these meal kits have resolved all such problems. Now anyone can cook exotic dishes at their home kitchen with the help of recipes written by famous chefs and the ingredients that are required for the dishes.  

Attracted by the comforts, the online meal- kit delivery service is gaining attention from consumers who are willing to order recipe manuals, ingredients and cook the meal for themselves. According to Statista, the revenue of these meal-kit delivery businesses is expected to grow to over ten billion U.S. dollars in 2020 from one billion in 2015.

How does Meal-kit work?

The working process of this meal-kit delivery service is quite simple, and the customer first downloads the application and registers within the app; then, he/she login to the app and browses for the weekly menu. The weekly menu will be decided by the store owner, and the user can decide whether to buy or not and once he chooses, he selects the quantity and portion of the meal. 

The shipping addresses and other details are entered, and the order gets confirmed after the payment is completed. The order then gets delivered to the user’s location, a pictorial representation of the working process has been included down below.

The menu keeps prevailing every week, and the customer can choose the option to buy if he/she wishes to. The recipes and ingredients of that particular menu will be delivered to the customer. The ingredients will be hygiene-packed and delivered to the customer.

Revenue Model for the Meal-kit delivery services.

Other than the price of the meal-kit, the major revenue medium, the following gateways can also be included as  additional sources of revenue:

• Hosting banner ads: connect with an adv network, such as Google AdSense, to host banner ads on your website.
• Franchise fee:  As the platform’s popularity grows and more chefs try to get their meals on the menu, a franchise charge for such chefs is another possible revenue channel
• Selling cookware & merchandise: Selling branded cookware, tools, recipe guides, and merchandise is another mindful option to make extra money while also improving the brand’s presence.

Major Online Meal-Kit Service Providers in the market

There are a number of participants in this business segment and few popular ones are mentioned down below,

• Hello Fresh: It is a European-based company that currently serves Germany, Netherlands, the UK, France, Australia & the U.S.
• Blue Apron: New-York based organization is one of the fastest-growing meal-kit delivery services in the U.S.
• Plated: Again, an N.Y.-based startup that is well known for its flexible order services.
• Forage: This is currently available only in California & Nevada, it offers meal recipes prepared by professional chefs.
• PeachDish: Inspired by Southern US cuisines, PeachDish primarily offers its services in the Southern States but delivers across the U.S.
• Hello Chef: This is a Dubai-based meal-kit delivery service that is becoming popular among the local population.
• Sun Basket: It is one of the big players in the market, it is a San Francisco-based company operating in the western part of the United States.

How to develop an app like Meal-kit delivery? 

The process of building a business model remains similar for all types of businesses; The following are the steps to develop a business model for your Meal-kit delivery services.

• Initial Market research – The first step will be to know about the market segment. It includes knowing about the nature and functionality of the market. Here you will learn about the market and its behavioral characteristics. You will also know about the competitors that exist in the market. 
• Selection of Target market – Once you have decent knowledge about the market segment, the next step will be to decide on your target audience for whom your business will mainly focus. You will have to choose whether to serve the audience which the competitors are targeting already or serve an entirely new set of audience. 
• The USP Factor – The next step will be to create a USP or Unique Selling Point. This is the factor that makes your business stand unique from the competition, and this will be your main point for attracting customers. This can be a feature you provide exclusively or the user experience that your app offers- it can be anything. 
• Approaching an app development company – This is the stage where you develop an application for your business. You should be very cautious while proceeding with this step as your application will determine the popularity of your business in the market segment. There are so many app development companies in the market, and you will have to find a suitable company that can fulfill all your business needs and requirements. 

Concluding thoughts 

You would have a clear idea of how to develop your meal-kit delivery app, but you should know a few other things too. Developing an application from scratch for your business will cost you a massive amount of money, and it is also a time-consuming process. 

But there is one better alternative that we would like to suggest, and it’s called the clone solution. These clone scripts are pre-built ready to use white-labeled solutions; these can be further customized and modified according to the business requirements.

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Marketing is my soul mate and writing is my side kick. Using my writing skills to share the knowledge of app development and upcoming technologies.