ICO Marketing: How entrepreneurs can impress investors with a detailed ICO Marketing Plan
Author ICO Marketing
Initial Coin Offerings (ICOs) is a well-known fundraising method utilized by startups to attract both retail and institutional investors by selling valuable crypto tokens in the market. ICOs were a big hit in 2017. Now, we have so many ICOs in the cryptocurrency industry but not all of them are successful.
The preferences of investors have changed a lot. While they used to expect high returns in the past, now their first priority is to ensure the safety of their funds. Initial Coin Offerings are regulated by authorities like the Securities and Exchange Commission (SEC) in the USA. Most of the ICO’s get launched on the robust Ethereum blockchain network.
What is ICO Marketing and why does it play a crucial role?
ICO Marketing involves the usage of smart communication techniques across different channels to ensure positive buzz for the fundraising campaign. Aggressive promotional campaigns have to be carried out to convince a huge number of investors about the advantages of putting money in the lucrative Initial Coin Offering.
Entrepreneurs aiming to launch their own ICO can take a strong position in the crypto industry with a result-oriented ICO marketing strategy developed by AppDupe. We have an experienced team of content writers, copy editors, photographers, social media managers, project managers, and videographers to fulfill your business objectives perfectly.
What are the top-notch ICO Marketing services provided by AppDupe?
Participating in discussions on forums – The entrepreneur’s upcoming ICO is regularly mentioned on the leading platforms like Quora and Reddit. This ensures that more investors are aware of the ICO launch solution. We also do maximum promotion on highly-read platforms like Altcoins Talks, Bitcoin Garden, Bitcointalk, Crypto Junction, and CryptoTalk which have a huge community of crypto enthusiasts.
Social media engagement – The Initial Coin Offering of the ambitious entrepreneur starts trending on popular social media platforms like Facebook, Instagram, LinkedIn, and Twitter. Attractive posts will be published about the benefits of the ICO regularly.
Publishing of targeted advertisements – Strategic ads are placed on numerous platforms. The Pay-per-Click (PPC) tactic is used and the performance of the digital marketing campaigns is tracked through Google Adwords.
Organizing airdrop programs – Free crypto tokens are given to a selected group of investors. The information about airdrop programs is circulated on well-known platforms like Airdrop alert, Airdrops, ICO Drops, and ICO marks.
Telegram promotion – The latest updates about the Initial Coin Offerings are shared directly with the interested investors via instant messaging through Telegram. Channels and groups will be created for prospective investors on the Telegram app.
Search Engine Optimization (SEO) – The ICO of the aspiring entrepreneur gets a high ranking on search engines like Bing and Google. The return on investment and traffic is boosted through optimization of keywords, on-page, and off-page content.
Email marketing – Crisp and engaging newsletters are shared with investors through email. Our email marketing services help in easily converting ICO registrations to significant investments. Additional care is taken to ensure that the emails do not fall into the spam folder of the investors.
Video marketing – Insightful videos are prepared to showcase all the important aspects of the ICO. The videos include world-class animation and voice over.
Influencer marketing – AppDupe hires popular personalities to share the benefits of the ICO to their large number of followers. Our impressive Influencer marketing strategies work wonders on platforms like Instagram and YouTube.
Whitepaper preparation – The rough whitepaper prepared by the Initial Coin Offering (ICO) by the entrepreneur is converted into a professional document by our expert writers. We create numerous samples and the entrepreneur can choose the most suitable one.
Listing the crypto token on popular exchanges – The price of the crypto token and trading volume shoots up when they are listed on the leading crypto trading platforms. The entrepreneurs have to submit all the required information to us and we will submit it to the crypto exchange beforehand for a successful listing.
Public relations – Our experienced marketing team shares press releases that will be published by the leading media outlets in the industry. Some of the top platforms with which we have a close relationship are Business Insider, Coinspeaker, Entrepreneur, Hacker Noon, and Yahoo Finance. We publish feature stories, interviews, and sponsored posts to get more traffic for the ICO.
Other marketing services – We publish informative articles and blogs on platforms like Medium and Steemit. Our knowledgeable team can also create attractive infographics and prepare comprehensive case studies. We also share reports related to Google Analytics and lead generation on a weekly or monthly basis.
Make a big mark in the crypto industry with our high-end ICO Marketing Strategy
Connect on WhatsApp What is the detailed methodology followed by AppDupe in implementing a growth-oriented ICO Marketing Strategy?
We analyze the business requirements of the entrepreneur who aims to launch an ICO in the market. Our digital marketing team comes out with a well-planned ICO marketing strategy spread over a couple of weeks or a few months. We divide the whole plan into two phases, Pre-ICO and Post-ICO.
Pre-ICO includes website development, whitepaper preparation, influencer marketing, social media management, and taking part in discussions on online crypto forums.
The Post-ICO marketing services include generating more awareness in the minds of interested investors, getting huge organic traffic from crypto token holders, and conducting bounty and airdrop programs to enhance overall growth.
We regularly evaluate the performance of the promotional campaigns in many channels by monitoring the key metrics such as (comments, likes, shares, and traffic). Suitable changes will be made to boost the total conversion rates.
Updates will be shared frequently with the entrepreneurs about the status of their ICO marketing strategy. Round-the-clock customer support is also provided in multiple languages to resolve any grievances and issues faced by the investors.
Why choose AppDupe’s high-quality services for making your ICO Launch Solution a resounding success?
From the start to the finish of the project, we ensure a high level of privacy and security of your ambitious ICO by adhering to the terms and conditions mentioned in the Non-Disclosure Agreement (NDA). The entrepreneurs can reach out to our skilled project manager for getting timely updates about the marketing activities. Our innovative and qualified team will continuously enhance the promotional strategies to generate the best business results for ambitious entrepreneurs.
Wrapping Up
2018 was a tough year for ICO marketing after platforms like Facebook, Google, Mailchimp, and Twitter issued bans on ICO advertisements. This affected the business prospects of several entrepreneurs. However, cryptocurrency-related content is now allowed to be published on these popular platforms.
Hence, entrepreneurs can seek in-depth assistance from a well-equipped company like AppDupe to ensure that their ICO launch solution is implemented successfully in the crypto industry. Get a flexible and scalable ICO marketing strategy from us that will guarantee maximum business traction and strong support from investors.
Maximize the growth of your project by availing the best ICO Marketing services
Marketing is my soul mate and writing is my side kick. Using my writing skills to share the knowledge of app development and upcoming technologies.
