ICO Influencer Marketing: An All-inclusive Guide for 2022

ICOs have been around since 2013, according to reports, but the funding model was still in its infancy until last year. An ICO is similar to crowdfunding, except that backers receive newly generated tokens. It’s a means for crypto firms to raise funds and improve their products. And, arguably, the growing popularity of raising cash through an initial coin offering (ICO) has aided in the mainstreaming of crypto.

This article will deal with the role of Influencer marketing in Initial Coin Offering (ICO), how it works, and why project owners should leverage it. 

Why Should You Consider Influencer Marketing for ICOs?

People have been conversing with one another since the dawn of time, offering advice and ideas. We trust what our friend, coworker, or neighbor says more than what a firm tells, don’t we? Word of mouth forms the crux of ICO influencer marketing, which takes advantage of this technique to great effect.

Why Influencers for my ICO project, you may wonder?

Because influencers have already established ties with the crypto community, who identify with and believe their ideas. This trust can be transferred to your brand, which the influencer’s followers may identify with, making them more open to your future communications.

An influencer is a mix of a magazine and a virtual friend who has direct access to many fans who rely on their entries, taste, and judgment. Influencer marketing allows you to reach a new target group or strengthen an existing one honestly and trustworthy manner. More brand awareness, improved brand trust, loyalty, increased ad recall, and ultimately more hard conversions such as website clicks and sales can all be achieved by partnering with good influencers. 

ICO Influencer Marketing Strategy

Influencer marketing isn’t just about capitalizing on a popular image to drive visitors/sales. It’s more about establishing the ‘influencer’ as a source of credibility for the ICO project. 

Here are ICO Influencer marketing strategies that will enhance your project’s visibility among the investors;

#1 Find Crypto Influencers

Social media, obviously, is the easiest approach to finding influencers. Search by topic to find out who participates in conversations and who makes their voice heard. Check out who influential individuals follow and who they follow. Other methods for identifying influencers in your sector exist. Look for conferences that are relevant to your sector and look at the speaker lineup.

#2 Be Responsive

People’s online interactions have evolved due to social media. It means that, erroneously or not; individuals expect to be able to contact the people they follow and admire personally.

Improving your position and expanding your visibility in your field can be as simple as projecting an image of accessibility. In influencer marketing, social media is a really powerful tool, but don’t forget about the “social” aspect. Engage with your fans and participate in the community.

#3 Be Patient

ICO Influencer marketing is no exception to the rule that success does not arrive immediately. In many ways, becoming an influencer in your profession is akin to the discipline of content marketing. Many would-be influencers give up because they’ve been sharing the best content they can for a long time with little or no measurable results. 

If you wish to drive the desired funds for your ICO project, you should put in some weeks (and months or even years). It will be hard, of course! You must show a great deal of perseverance to succeed. 

Three Popular Crypto Influencers

Now that you know how to craft an ICO influencer marketing strategy, let’s look at a few well-known influencers.

Andreas Antonopoulos 

This British-Greek tech entrepreneur is one of the early adopters of blockchain technology, making him one of the go-to crypto influencers in the industry. Andreas Antonopoulos is  proof that tenacity, genuine insight, and subject matter mastery are a winning combination. He spends a lot of time with his Twiter account, enlightening people with blockchain concepts (in layman’s terms). 

Adam Back

Adam is the founder and CEO of Blockstream, a blockchain-based company. He enjoys tinkering with the systems and protocols that underpin the online currency. Adam was in charge of e-Cash protocols since 1995 before giving his expertise to Bitcoin and other blockchains.

Nick Szabo

Szabo is well-known for his political views on cryptocurrencies, frequently commenting on the topic of cryptocurrencies replacing fiat currency as a way for governments to circumvent international sanctions.

Hire AppDupe to Oversee ICO Influencer Marketing

Influencer marketing is a powerful way to promulgate your ICO project with the aforementioned influencers. However, it requires the participation of an ICO marketing company to approach influencers and oversee stuff. You have to try and hire your ideal marketing partner first. 

You needn’t scour through the internet; hire a full-service ICO marketing package from AppDupe.

Leverage ICO Influencer Marketing to Spread The Word!

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Marketing is my soul mate and writing is my side kick. Using my writing skills to share the knowledge of app development and upcoming technologies.