While many businesses are figuring out ways to ooze out from the effects of the pandemic, the super apps have got the right plans. Since the current circumstances call for online ordering and delivery services, business owners pry for an opportunity to step into the on-demand business. As an entrepreneur, you need to cognize the need to launch a super app (multi-services business concept) so that you can be the focal point of your users.
Super Apps – The Kingdom Of On-Demand Apps
Super apps endow a massive category of on-demand services, like taxi booking, food delivery, payments, grocery delivery, hotel booking, etc., which falls under the essentials of a daily routine. Who would baulk at an application that is immersed in a myriad of on-demand services? None!
The Traits Of Super Apps That Makes Them Newsworthy
For an application to be a massive hit, it must be clad with a bag of traits that distinguish it from other applications. Here, you will know the list of benefits that are affiliated with the super apps.
- The availability of heterogeneous on-demand services in itself is the biggest advantage paired up with the super app.
- Since the super app is a replacement for downloading multiple apps, ultimately, users can save the storage capacity on their smartphones.
- Once the user provides the necessary information on the app while registering, they can access all the services. Hence, users don’t have to provide their information each time they access a service.
- The service providers or sellers associated with the super apps can easily get the spotlight of the users.
- Finally, as an app owner, you will have centralized access to the user’s and seller’s data. Along with that, the user engagement rate will steep as users will depend on your app for accessing different services.
WeChat And Gojek – Initiators Of The Multi-Services Concept
Tencent’s WeChat is China’s largest online platform that houses different online services like payments, messaging, gaming, food delivery, bike/ taxi booking services, etc. In China, WeChat is fondly called “an app for everything” as it eliminates the purpose of relying on different apps for different services.
Yet another ruler in the era of super apps is the Indonesia-based Gojek app. Operating in countries like the Philippines, Thailand, Singapore, Vietnam, etc., the app has etched a strong presence in the multi-services on-demand business market. While the app started out as a platform for offering two-wheeler ride-hailing services, it added other on-demand services over the years.
The recent alliance of Gojek with Tokopedia will be appealing to users, as they can avail themselves of e-commerce services.
If you take a deep look at the super apps, they are predominantly used in Southeast Asian countries like Indonesia, Singapore, China, etc. The penetration of super apps in Western countries is limited due to various reasons, which you will know in the next section.
Reasons That Handicap The Introduction Of Super Apps In The West
Western countries are known for their rich internet economy. In such countries, people will already have access to a range of quality online services. So, it is tough for the super apps to penetrate western countries.
Also, various studies state that WeChat lacks the basic privacy feature of end-to-end encryption and is bound to share the data with the government. But Tencent strongly refuses the allegations and states that they comply with the rules and regulations in order to protect the user’s data.
The privacy concerns should be the major reason that obstructs the expansion of WeChat into western countries.
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Connect on WhatsApp Malaysia Is Soon To Become A Hub For Super Apps
As the people of Southeast Asian countries are largely relying on super apps, Malaysia is all about welcoming new supers. As of the latest news, MySejahtera, an application to track the Covid-19 outbreaks in the country, has plans to include services like healthcare, e-commerce, education and delivery services. Currently, the app is used by 25 million people in Malaysia.
Another app named SELangkah is used by the government to trace the outbreak of Tuberculosis and Dengue. Recently, the app has added digital payment services.
Initiate The Wave Of Super Apps for Malaysia With Our Ready-Made App
Undoubtedly, the demand for super apps is at its peak, and you can arrest this opportunity by launching your super app. At Appdupe, you can find our developers working on trending app development projects, and our Gojek clone has been a great hit.
Our Gojek clone is a specially designed software that holds the capacity to house multiple services. Our ready-made Gojek clone gives you full liberty to customize the app, thereby making it well suited for your business.
Advantages Of Our Super App Solution
- If you are looking for a custom-built Gojek like super app solution, then we are here to help you out. After seeing through the demo of the app, you can decide on the customizations you need. As per your requirement, we will infuse the customizations into the app.
- In future, you may broaden the category of services you provide. To accommodate the extra services and speed up the processing of requests, you need to scale up the app. So, to help you with that, our app development solution covers the scalability options.
- Once the app completes the stages of development and testing, we will white-label the app. As an owner, you can add the name and logo of your business.
How Do We Frame The Budget Requirements?
The total cost of developing your super app will be concluded based on the customizations infused into the app, the preferred type of platforms, and the APIs used. However, ready-made scripts will be cheaper when compared to in-house app development.
Final thoughts
As super apps have started etching their popularity in different countries, this is the right time for budding entrepreneurs who are planning to enter this lucrative marketplace. Plan the category of on-demand services you wish to provide and then perform thorough research on the market trends. Once you are done, approach our team and get your ideas turned into a perfect application.
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Marketing is my soul mate and writing is my side kick. Using my writing skills to share the knowledge of app development and upcoming technologies.
