The emerging market of courier delivery service: Ways to clinch the top position in the market

“It is not that we use technology. We live technology,” says Godfrey Reggio. Modern technology is making even the impossible possible. In this technological era, we can wake up in the United States, have breakfast in France, appear for lunch in India, and fly back to the United States by the evening. The world is fast-moving. Just ask yourself a simple question. If you can fly around instantly to multiple places, why not your couriers? Why are we still following traditional methods of courier delivery through a post office? Isn’t the change inevitable? 

To provide quick and secure courier deliveries, online courier delivery services are stepping up. Nowadays, almost 5 billion people have access to mobile phones. With a simple tap on smartphones, courier deliveries can be made. This is the power of the technological era. People need not wait for services. The courier delivery service market is still to be explored. There are only a few apps that are providing courier services. This is the right time to capitalize on the situation. An on-demand courier delivery app development can be an ideal market to invest in. Let’s take a look at how these courier delivery apps are developed. 

What are the different business models available for courier delivery apps?  

Just like any other delivery app, various business models are available for courier delivery apps. 

• Postal Service application: This model type works exclusively for postal services. Users can have a dedicated app for postal services. The best examples for this type are FedEx, DPD, etc. 
• Integrated delivery solutions: In this type of model, postal services are provided by various service providers. One of the main advantages of this type of model is the integration of real-time tracking features. Users get to know the exact status of their parcels instantly.
• Uber for parcel delivery: In this type of business model, anyone can provide services. Available people in the vicinity can transfer your packages safely to the destination. This type of model is a recent advancement in courier delivery services. 

Identifying the business model that is best suited to your locality can determine the scalability of the app in the market. 

How to develop these on-demand courier delivery apps? 

There are two major ways to develop courier delivery apps. They are, 

• Development from scratch: You can develop a courier delivery app right from scratch. You need to identify your target audience, do market research, determine the features of the app, etc. You can approach app developers, tell them your requirements and build an app from the beginning. 
• Approaching an app development company: This is an ideal choice if you are not well acquainted with the industry. You tell your vision to a development company. The development company provides you with complete technical assistance to get your app developed. Moreover, these companies provide clone apps that are 100% customizable. They can be customized according to your specifications. This way is economical and convenient when compared to the former. 

What are the key features that make a courier delivery app successful? 

Be it any app development, in-app features are highly essential. It is the features of the app which determine its longevity in the market. Your Uber for Courier delivery service app is entitled to have certain key features. They are, 

• In-app navigation: Users expect transparency in the system. The transparency in the system is obtained through in-app navigation facilities. With this facility, users get to know the exact location of their parcels. The receiver also gets the estimated time of arrival of the parcels. This makes the process simple, efficient, and trustworthy. 
• Packaging facilities: In certain situations, users demand to package their parcels. With an in-app feature, users can avail packaging facilities provided by the service providers. Users can get their parcels well-packed and are safely delivered at the respective destinations without worrying about the parcel conditions.
• Premium deliveries: Certain users demand instant deliveries. They need the packages to reach the destination in the minimum time possible. This can be achieved if users opt for premium deliveries. Users need to pay a certain extra amount to get their deliveries made promptly. 
• Offers and discounts: Users will be delighted if they are provided with offers and discounts. Hence, frequent offers and discounts must be provided for users to build the reliability of the app. A satisfied customer can even recommend your app to others, resulting in word of mouth marketing. Hence, this feature is worth considering to include in your app. 
• Push notifications: This feature is highly essential to inform users of instant updates regarding their parcels. They needn’t access the app every time. With this feature, they are reminded instantly. Even information regarding offers and discounts can be provided to users via push notifications. 

How can an Uber for courier delivery app gain popularity in the market? 

Your job isn’t over just with the development of the app. Your app needs to gain popularity among users. Popularity is achieved using the following ways,

• Advertisements: Advertisements are vital to gain popularity among users. You can connect with different third-party vendors regarding advertisements. Although advertisements involve a certain budget, it is mandatory because it helps your app survive in the long run. 
• Attracting customers with promos and offers: The reliability of the app in the market increases only if the customers are satisfied. You can provide them with attractive promos and discounts. 
• Focusing on customer expectations: There are certain flaws in the existing courier delivery apps. You need to identify these flaws and rectify them in your developing app. Fulfilling customer expectations is the key to the sustainability of the app in the market. Immediate actions on customer feedback can help your app gain popularity. 

Conclusion

The courier service app market is an emerging industry in current times. This means that the competition is less and customer expectations are more. If you can satisfy customers with your service, you would win a jackpot. You needn’t worry about the revenue generated by the app because there are a number of ways for revenue generation. Doing an extensive market study and providing an app that best-suits your locality can be fruitful to people as well as business owners.

Author

Marketing is my soul mate and writing is my side kick. Using my writing skills to share the knowledge of app development and upcoming technologies.