Capitalize The Grocery Industry Of Nordic Countries With The Online Grocery Delivery Business

Due to the COVID-19 pandemic, there is a groundbreaking change in the online grocery market in Nordic Countries. People in Nordic, have turned their choices in the direction of grocery delivery services for daily-use items. According to statistics:

• After the onset of coronavirus, according to a report by Strategy, almost 29% of customers from Sweden have shopped their groceries online. 
• According to Statista, one-third of consumers from Finland have bought groceries online in May 2020.
• In Denmark, there is a 10% growth in online grocery sales witnessed by 65% of the grocery retailers during March, as per the reports from Deloitte.

A significant trend among Grocery Consumers in Nordics: Sustainability

Nordics’ consumer prefers to decide on a sustainable basis when it comes to online grocery shopping. By a survey conducted by PostNord, it is revealed that three among four of the online consumers consider how the items they intend to purchase are made and how they are transported, etc. 

According to the survey, it is also proved that these customers are conscious of making their decisions before they shop online. The Denmark consumers are the customers who are majorly interested in making particular choices which are followed by Swedes. 

Let’s look at the analysis of the grocery retail from each country.

Country-wise analysis of e-groceries:

Rise of the e-grocery market in Denmark:

The consumers of Denmark have changed their way of shopping and have brought in so many changes in all the industries, grocery being one of them. According to the study done by Ken Research, the revenue of the food and grocery segment has reached US $477 million in 2018 and is projected to grow approximately US $742 million by 2022. Another survey to prove this is the user penetration estimation. It was 13.3% in the grocery retail sector in 2018 and is projected to mark 15.6% by 2022. By this estimation, we can see that the e-groceries are the primary step for the growth of grocery retailers in Denmark.

Tycoons of the Grocery market in Denmark:

1. Nemlig.com:

It is an online-supermarket that was founded in 2010, which is famous for providing daily-used items and grocery to danish consumers.

2. Coop:

With a market share of 40%, it is the largest retailer and operator of famous supermarket chains like Irma, Kvickly, and SuperBrugsen.

Raise of the e-grocery market in Sweden:

The e-groceries purchase in Sweden is increasing day by day, and the proof is its internet penetration rate that has reached 87.8%. According to a report, the online grocery industry has seen a hike of 23.8% in grocery sales by the end of the year 2019. Not just that, but the grocery sales have also increased by 3.1% in 2019 in comparison with the previous year. 

Tycoons of the grocery market in Sweden:

1. Matsmart:

It is the most known retailer of grocery products in the country, Sweden. With their primary goal being, the reduction of food waste, they offer the food products and groceries at the lowest budgets and discounted prices.

2. MatHem.Se:

They are the online grocery retailers in Sweden, where they allow Swedish consumers to order products from their mobile apps or applications. With bagging “The Grocery Website of the Year” in the years 2010, 2011, and 2013, from the “Internet World,” a Swedish online magazine, the popularity has increased significantly.

Rise of the e-grocery market in Norway: 

As a present scenario, the online grocery market is expanding fast. According to a survey that was done by Statista, the most active online buyers in 2019 were the people aged between 35 and 44. The key reason for the growth of the e-grocery market is the internet usage by Norwegians. Out of 4.95 million people, 3.2 of them love to shop their desired products online, and this is increasing day by day. With this, we can predict that it would grow more in the near future. 

Tycoons of the grocery market in Norway: 

1. REMA 1000

It is a multinational soft discount grocery chain that contains its headquarters in Oslo. It was founded by ODD Reitan in 1979, and the entire chain is owned by Reitan Group. 

2. NorgesGruppen

Being the Norwegian grocery wholesaling group, it has more than 1800 grocery stores in over 89% of the municipalities of Norway. 

Rise of the grocery market in Finland:

Be it groceries, retails, or any other products, eCommerce has become the go-to option for Finland consumers. In just ten years, from 2009 to 2019, the number of individuals who purchased their groceries online has increased from 1 to 9%. Due to their increasing interest in E-shopping, it has forced all the online retailers to have their online grocery shopping apps. The crucial role of them is to maintain the satisfaction of the customers in a couple of years that have passed. 

Tycoons of the grocery market in Finland:

1. Alepa:

Alepa was founded in 1918 in the Greater Helsinki region of Finland, and it is owned by HOK-Elanto which is a part of S group that is across the nation.

2. Lidl:

Over 10,000 stores across Europe and the US, the Germany-based supermarket has operated in Finland since 2002. It owns 188 stores currently in the country. 

So, to put it in the right way, entrepreneurs need to have a vision of what to offer via their online grocery app development to have their unique way in the grocery industry.

Conclusion: 

Since the consumer habits are changing, it won’t hurt to say that it will prolong even after the pandemic situation. With that said, if you are an entrepreneur yourself, go for the best on-demand grocery delivery app solution in town, customize it, and deploy it in your niche for demanding success.

Author

Marketing is my soul mate and writing is my side kick. Using my writing skills to share the knowledge of app development and upcoming technologies.