FreshDirect Clone: How To Create An On-Demand Grocery Delivery App Like FreshDirect?

There is no doubt in saying that the online grocery industry is growing exponentially. The proof for that can be considered by taking e-commerce grocery market giants like FreshDirect, Grofers, Bigbasket, Amazon Pantry, and many emerging apps. The rise of about 80-100 percent of their extensions has been reported.

On average, a single grocery app provides 1.6 lakh orders per day. Not to forget that the shipping scenario is approximately 90,000 orders a day, which witnesses a steep rise. One such company to take as an example is FreshDirect.

Let’s get to know about it.

What is FreshDirect?

FreshDirect is one of the principal online food distribution systems in the United States. The business offers a wide range of products from frozen meals, fruits, vegetables, and many more products that grocery shoppers would usually find in supermarkets. But the vast difference between conventional supermarkets and FreshDirect is that they can order thousands of products a day using web-based technology and smartphones.

Starting from New York, the business had begun spreading its venture across the metropolitan areas of New York and some selected counties like Pennsylvania, Delaware, New Jersey, Connecticut, and the metro area of Washington. Using the processing practice called Just In Time, FreshDirect eliminates waste and increases freshness by offering custom-packaging the groceries and meals for the customers.

The business was founded in 1999 by Joe Fedele, former CEO of Fairway Market, and Jason Ackerman, a former investor in the grocery business.

The firm of FreshDirect was introduced in the New York market by the year 2002. It became immediately crowd-pleasing for the fresh food, convenience, and lower prices they offered when compared to costs of groceries in Manhattan supermarkets. Initially, it started producing $2 million as a weekly revenue at the time.

The market share of FreshDirect is 3.48% in the online grocery market.

The firm recently acquired third place in America’s Best Customer Service 2019 in the online grocery category.

Many aspiring entrepreneurs and grocery delivery app developers are wondering how an app like FreshDirect Clone can be created. It is an ideal model for food distribution apps too. If you are one among the many, then read on!

Devise a felicitous business model:

The primary step in building a lucrative app is to decide on a business model. It is always advisable if you choose the business model based on your budget/resources. So, here are some popular types of grocery delivery apps:

Single store model:

For grocery store owners, who wish to take their business online, this model can come in handy. It will enable the owners to reach potential customers using the online medium.

Grocery chain model:

For grocery stores containing multiple branches, this model can do the trick. It will enable the customers to shop for groceries from the nearest store displayed in the app.

Aggregator model:

This model is useful for those entrepreneurs who wish to aggregate various grocery stores to the people in need through the online medium. The stores have their delivery chain, which makes the process seamless. The users of the app can glance through the multiple stores and order from desired stores. After the store accepts the order, the delivery executives would pick up the order, and the order would be delivered at the user’s doorstep.

Marketplace model:

This model is similar to the aggregate model, but rather than the grocery stores, it takes care of the delivery.

ALSO READ: An End-To-End Guide To Develop Grocery Delivery App

Look out for outstanding features in our FreshDirect clone:

When there’s tough competition in the market, attracting the audience to use your app can be quite a challenging task. But that’s not the end. Because providing an app that could access services in a flash can lure many audiences, and the chances are higher than they would sustain for the long run. The only way that you could do so is by implementing the best features and offering hindrance-free services.

There is three app creation involved while developing a grocery delivery app:

• Users
• Delivery workers
• Grocers
• Admin panel

So here are the distinct features of the app:

User app features

• Profile
• Search and filter
• Add to cart
• Schedule delivery
• Multi-payment option
• Tracking
• Notifications
• Order history
• Ratings
• Reorder, and many more.

Delivery workers app features

• To verify uploaded documents.
• Availability toggle
• Accept/ Decline Delivery requests.
• Earnings history
• In-app call/chat
• Real-time navigation and many more

Grocers app features

• Dashboard
• Availability toggle
• Inventory management
• Payment management
• Customer support
• Notifications and many more

Admin panel features

• Admin dashboard
• Delivery radius setting
• Analytics
• Heat map
• Surge price setting
• Transaction management
• Customer support and many more.

Crucial steps for better development:

The software production process contains five main stages. Irrespective of the complexity of the project, this growth plan would lead to definite success.

Marketing Strategy

The foremost step is to sketch your plans so that you could turn the concept into a product that is your app. This step will help you to identify the target audience, to research the product, to establish the objectives and purposes of the app, and to pick up the mobile channel of the app.

Devising and Analysing

Your concept will take shape in this part. You will commence by describing the specifications of functionals and usage cases. Once you have the specifications, you will prioritize the target for implementing the app, either Android or iOS or both of the platforms.  

Designing

The success of a mobile app is based on how easily the users can adapt to it and how much benefits do the app’s functionality bring to them. The aim should be to make an excellent interface that makes them not just user-friendly but it should be sleek and intuitive.  

Development

This process is where you would define the technological aspects like technological framework, tech stacks that could help your app in maintaining agility and to evolve with time. As the app would contain an agile development strategy, you must also take care of progress goals to keep up with the trend.

Launch and support

This is where you would launch your application either in the Android Play Store or Apple App Store. But note that launching should not be your final goal. You must control the use of the app using analytical tools to assess the progress of your app. Check for user-reported problems periodically.

By encouraging customers to provide recommendations and reviews, you can know about the improvisation you want to bring into the app. To remain on top of technological advancements, upgrade software periodically.

Appdupe’s avant-garde FreshDirect Clone

Entrepreneurs always try to adapt to technology and conquer any market they are running their business. To make them achieve this goal, there are many, who prefer clone apps that are time and cost-effective, also high-scalable. Our experts at Appdupe are providing the same. We offer your FreshDirect Clone apps that are 100% customizable and are capable of providing instant traction.

On a final note,

With the FreshDirect Clone ruling the online grocery market, it is high time that you have to enter into this demanding industry and flourish in it for upcoming years. An on-demand grocery delivery app can come in a handy while related to this pandemic situation.

So, we are here to help you climb the success ladder. Reach out to us now!

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Author

Marketing is my soul mate and writing is my side kick. Using my writing skills to share the knowledge of app development and upcoming technologies.