Discord Marketing Strategies: A Holistic Guide for Marketers In 2022

With 150 million active monthly users, Discord has become an end-all and be-all marketing tool for various businesses. 

Marketing is a missing piece of the business puzzle where marketers strive hard to help businesses. Discord tool only embellishes that ‘piece’ with a community-first algorithm and avant-garde features.  

Discord marketing has become more dynamic than ever, with marketers trying innovative ways to get the most out of it. However, it’s very important to have a correct viewpoint about directing your Discord marketing efforts.

This blog is AppDupe’s version of Discord marketing strategies that may fare well in most scenarios.

Try These Viable Discord Marketing Strategies in 2022

• Share Interesting Content

Crafting an attention-worthy content strategy is quintessential for marketing on Discord. You need to weave magic whenever possible with those restricted 2000-character limits (chatbox). However, you can enjoy the 4000 limits with the nitro subscription.

You can also engage the community with contests, giveaways, and ask-me-anything (AMA) sessions. It helps to stir a new buzz about your project/brand. If done successfully, your brand might make Discord a go-to resource for promotional purposes in the future. 

• Plan In Advance

The last-minute hurry-burry can be a make-or-break scenario, especially during the marketing campaigns. So, it is advisable to plan and schedule (in advance) to avoid any last-minute haphazardness.

Many brands enthusiastically start their Discord marketing campaign without giving much thought. Imagine if you wish to send pre-timed messages, you can use the mee6 bot to enable the timer option. But then, it’s not good at all. 

• Embed Discord On Website

As a marketer, you’ll be publicizing a business/brand that surely has a business website. Make sure that the website visitors also know the business’s discord presence (as well). It helps you drive discord traffic to the website and vice versa!

When you embed social media plugins on a website, you showcase the brand’s social presence. Some brands go one step further and display social feeds on their website (as well). The total degree of engagement and stay time of your website visitors increases due to this increased user trust in your content. This aids in the generation of potential sales and money for your company.

• Use Videos Effectively

Videos are a great way to convey meaningful information to the target audience. You may know the impact of using videos for marketing campaigns (being a marketer). However, let me share this statistical report from Wyzowl that conveys the significance of video marketing.

Getting innovative with the content and using videos as a major part of your Discord marketing services can impact user engagement over your Twitter profile immensely positively.

• Monitor The Server’s Analytics

Your analytics play a quintessential role in deciding your Discord marketing campaign’s overall success and failure. It helps you measure the overall ROI for your campaign and gives you a clear idea about its performance.

When creating a dataset for a chat-based platform, especially one like Discord with large servers divided into several channels, there are a lot of factors (to keep in mind).

Leverage the Discord Insights feature to figure out the meaningful discourse happening within the server channels. Also, doing so would direct you efficiently towards a successful discord marketing campaign. 

Approach Discord Marketing Afresh

Discord marketing is undoubtedly the talk of the town right now, as it will provide benefits to individuals and digital producers who are going to launch their projects. They’ll need to reach out to a larger population of NFT and crypto enthusiasts to accomplish this. Not only can Discord marketing be used to promote a business by building a strong community but also to advertise blockchain-related projects.

Building a community is a must-do task in Discord. When the community you’ve built grows, so will the popularity of your brand. On the other hand, the disc server would serve as a social gathering place. On the other hand, the channels you build must be concerned with the target population you want to attract to your business. Consider making voice or video channels, depending on the requirements.

Conclusion

So, these were some of the working Discord marketing strategies that will help you develop a holistic and effective marketing campaign.

Even for an experienced marketer, crafting discord marketing strategies can be difficult as the platform is relatively new. Fortunately, you can hire an already-existing Discord marketing agency to work around. 

Let’s Master the Discord Marketing Strategies Together!

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Author

Marketing is my soul mate and writing is my side kick. Using my writing skills to share the knowledge of app development and upcoming technologies.