Discord Marketing: Know Everything About Discord And How You Can Market Your Business Through This App

Hey! Marketing is the heart of every business, which pumps up the rate of customers. These days, social media apps are one of the mainstream channels for conducting business marketing. We are familiar with how social media apps stalk our Google searches and pop out the same products to us as ads, right? Hence, brands use social media marketing as one of their key channels.

We know how WhatsApp Business works, and of course, many businesses find it as an easy way to approach customers and engage in conversations with them. Discord is one of the recently mushroomed social media apps that are of high importance for businesses. 

The talk of this blog is about Discord Channel Marketing and how it helps businesses enhance their services or products.

Discord – A Business-Friendly Social Media App

Discord is an instant messaging application that lets users build a community using the “create your server” option in the app. While building communities, users can name the community, create it and send invite links to others.

Similar to any other existing social media app, Discord supports chatting, voice, and video calling. Discord has nearly 350 million registered users,,, and out of them, there are 150 million active users. 

Discord And Its Communities

Building a community is one of the features available in Discord, which is called “Server.” The server feature is similar to the “Group” feature available in popular messaging apps like WhatsApp, Instagram, etc. Let us quickly walk through creating a Server inside Discord.

• First, users must have to sign-up for Discord by providing either their mobile number or email address. 
• Once users get into the home page of Discord, on the left side, a “+” will be displayed, which represents the creation of Server(s).
• Now, the user gets a bunch of templates for the name of the Server. For example, Gaming, Friends, Artists, etc., or they can custom-create their own Server.
• The Server creators will have to send invite links to their friends or anyone who they would like to join the community.
• Further, they can add an image and name to that community.

What Is Special About Discord?

After creating the Server, bots can be added to it. Well, you know how bots are helpful for businesses as they assist human agents in multiple ways. Bots integrated into the Server indulges in greeting new members, observing the discussion, and banning the ones who cause disputes or send spam messages.

Interestingly, some of the bots can also integrate music and games into the Server or community. Hence, in comparison to WhatsApp’s group feature, Discord’s Server feature is a bit more advantageous in terms of integrating bots.

Perks Of Using Discord

• Easy to start and use

Installing and using this app is much like any other instant messaging app. No big deal! One can download this app both on their mobile devices as well as on their PCs.

• Affordable and feature-rich

The app has a free version as well as a premium version. Users of the premium version get benefits like customizing the emojis, availing of HD quality video calls, large servers, etc., which are available at $99 per year. And of course, the free version has all the effective features like video/voice calling, bots integration, creating Servers, etc.

• Perfect audio synchronization

Before getting into knowing this advantage you should first be aware of one thing. Discord was previously used by gamers to a greater extent who started building communities for Gamers. For a quality gaming experience, the audio synching must be perfect. No doubt that Discord provides perfect audio sync, which helps users in connecting with other users without any lags.

• Large servers

The capacity of the app’s server is of high importance. Discord has a large server, which lets users share a large volume of data comprising video calls, voice calls, and chats even.

What Is Discord Marketing?

Discord marketing is all about performing marketing services through Discord. It is as simple as that. By creating Servers inside the app, you will have control over the members. The admin can also delete spam messages or abuse content. 

You can also include referral bonuses for existing members when they invite a new member to the Server.

Discord – A Marketing Hub For NFT Projects

In contemporary times, NFT projects are being marketed through Discord Servers, which has almost become the hub for marketing NFT projects of any kind. And not just marketing but customer service is also being provided through those Servers.

How To Carry Out Discord Marketing?

• Community building

Generally, people approach agencies for advertising their businesses by various means. One of the chief reasons why people approach marketing agencies is that they can help their business reach out to a wider audience. Yes, those agencies can help in building communities and advertise the customers’ businesses in those communities.

We have seen the creation of communities, a.k.a Servers in Discord. Businesses can directly build a Server in the app and connect to their target audience by adding them.

• Instant customer service

Customer service is as important as marketing and other stuff related to business. Businesses can let their customers reach out to them via Discord and raise queries if they have any. Additionally, you can also add chatbots to increase overall customer support.

• Join different communities and attract more customers

One of the members of your community or Server may be a member of another community as well. Hence, you can discuss with them and join several other communities. By doing so, you will get a chance to find like-minded people or target customers.

• Post relevant content and gain traction

Make use of Discord’s Server facility by posting content that is relevant to your business. Basically, you can post the links of articles, blogs, and other content like tweets, memes, GIFs, etc. Overall, you can make the entire conversation inside the Server engaging and useful.

Promote Your Business By Allying With The Best Discord Marketing Agency

Nowadays, Discord marketing is becoming increasingly adopted by businesses. However, for best results or reaching out to target audiences effectively, you need to take help from the best discord marketing agency. Appdupe has been providing marketing services in various channels and discord marketing is one of the services we provide to our clients.

Make use of our Discord marketing services and level up your business

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Author

Marketing is my soul mate and writing is my side kick. Using my writing skills to share the knowledge of app development and upcoming technologies.