Checklists (in general) are meant for failure avoidance and ensure consistency (in whatever task). Documentation and auditing against the documentation are two major tasks in a checklist. A complete Discord marketing checklist involves guidance on what needs to be done and whatnot.
Discord took off when crypto projects started investing more (in it) than other conventional marketing channels. Since Discord was a community-specific platform, they hit the nail on its head with their marketing strategies.
With over 150 million active monthly users, Discord is a one-stop marketing tool that you can’t afford to miss, especially if you have a business to publicize.
4 Amazing Discord Statistics That Will Blow Your Mind
- Discord Has 350M Registered Users
Discord enjoys 350 million registered users, encompassing 150 million active monthly users. The ongoing pandemic has had a big impact on increasing servers on the platform. The statistic article from Influencer Marketing Hub pictorially explains the significant growth of servers from 2019 to 2021.
- Discord Has 19M Active Servers
Discord offers several distinct features, which is one of the reasons for its rapid popularity. The concept of having a different server for each group has been so popular that 19 million people use the platform each week. Because of its tremendous popularity, Discord is now competing with other communication apps such as Google Chat and Microsoft Teams.
- Discord Was A ‘Thing’ In 2018 Too
It was early 2020 when many (Including me!) started using the Discord platform for various reasons. Even in 2018, it was faring well, with 850 million messages sent (per day). Of course, the numbers would only triple since. The matter of fact is that Discord isn’t a platform that is born entirely out of the pandemic, unlike many others.
- The United States Has More Discord Users
Discord is drawing traction from users across the globe. However, the United States tops the list with 28.46% users, followed by Canada and Germany with 5% and 4% respectively. This statistical report from Similar Web indicates the growing popularity of Discord in the United States.
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Live chat with usYour 5-step Discord Marketing Checklist
- Maintain Your Brand Persona
While a business and its employees are real, brand perception is make-believe. Regardless of any marketing channel, businesses spend so much on unearthing an appealing brand persona. A brand persona represents a person, putting a face on the abstract qualities, values, and voice that companies build.
While engaging with your business-specific community on Discord, the brand persona resonates with the content you create and the tone you use. If you already have a brand persona (elsewhere), ensure that you safely migrate it to Discord.
- Define Your Content Strategy
Now that your brand persona is set, next up is a well-crafted content strategy on the Discord marketing checklist that empowers you to what you’re going to post/share on a day-to-day basis.
Coming up with a brand-specific content strategy for Discord might look like a tiring process, but it depends on these things:
- Looking to build a community for your Crypto startup? Publish project-specific content and news daily.
- Trying to sell non-fungible tokens? Conduct giveaways and ask-me-anything (AMA) sessions regularly.
- Trying to use Discord for customer service? Using bots and posting regular updates is enough.
So, crafting a content strategy depends on your business/project objective and what you want from Discord.
Also, sticking to a constant content theme is advisable as it will bestow consistency and focus on a sensible content approach.
Since we’re talking about Discord, Twitter’s casual tone is popular among the audience.
- Create A Discord Calendar
Once you know what you’re sharing, you need to plan on when to share it, or simply, you must craft a Discord content calendar. Planning your strategy (in advance) simplifies your marketing campaign, saving a hell lot of time!
Organizing your content ahead of time ensures that your Discord marketing campaign is consistent. You can use the best calendar discord bots to schedule content sharing, set reminders, etc.
- Monitor Your Discord Presence
Keep track of how your Discord strategy is currently performing to receive the greatest outcomes. If you don’t watch Discord statistics, your campaign may be underperforming without your knowledge.
Keeping track of these indicators will allow you to see the progress you’re making. If you notice that some of your KPIs aren’t doing as well as you’d like, you can begin taking action to improve them.
- Conduct A Competitor Analysis
Before crafting your discord marketing checklist, ensure you have a clear idea of what your competitors are doing. One viable way to do this is through a Google search, which may present you with keywords, phrases, and industry terms.
Discord marketing tactics for different businesses cannot (or should not) be the same. Instead, figure out what Discord marketing services work for them and what conclusions you can draw from it to tailor your advertising.
Let AppDupe Administer Your Discord Marketing Campaign
Following the strategies mentioned above would ensure a solid foundation (for your campaign). If you wish to further your Discord success, you can hire an astute Discord marketing company like AppDupe to optimize your discord campaign. We’re the marketing firm businesses trust to drive results with countless client testimonials.
Do You Need Assistance in Following This Discord Marketing Checklist?
Marketing is my soul mate and writing is my side kick. Using my writing skills to share the knowledge of app development and upcoming technologies.
