Line Clone: How to Launch an Exceptional Super App Like Line in Japan?

While the global economy keeps positioning on-demand services, the number of apps offering those services also increases. This blog will theorize the development of a super app solution that will help you outwit other apps.

Line – A revolutionary super app in the Japanese market

Every super app that has been existing in the market evolved from a single service app. Agree? For example, Gojek or WeChat, or Grab are single service apps, which further branched out into multi-services. Line has recently joined the sequence of super apps by providing a plentitude of online services.

How Line evolved to be a super app?

Naver, the parent company of Line, developed an app for communication during natural disasters. This communication app was exclusively built for their employees as a disaster response app in the year 2011. Since the app was based on the internet connection, communication will not be interrupted in unprecedented times. Later in 2011, Line was launched as a chatting application for the public. 

Traits that make the Line super app a special one

Stickers

We love to involve animated stickers in our conversations, right? The animated stickers are visually appealing and also make the conversation pretty engaging. If you take WhatsApp, for instance, the number of in-app sticker packs available is less. For additional sticker packs, people head to app stores and download. 

But that’s not the case with Line. Because Line features a slew of stickers on the app, which can be purchased by users. Also, this app lets sticker creators sell their stickers on the app and earn. Chiefly, businesses can create animated stickers that align with their brand and gain exposure. In Line, stickers are categorized into promotional, mission sponsored, and direct ones. 

• Mission sponsored stickers – Among the variety of stickers available, there are sponsored. Users who want to grab such sponsored stickers will have to complete a mission featured on the app. These stickers will be available in the in-app sticker shop for 90 to 180 days.
• Direct stickers – We discussed how businesses can create stickers and sell them. Direct stickers can be sold directly to users.
  

Run line surveys

Having said that, Line is a super app, there will be multiple businesses associated with the app. Like how businesses can create stickers to promote their offerings, they can also conduct in-app surveys. Simply, they can create a survey and share them with users via messages and posts. 

Pile of services accessible via Line

• Line Pay

For transferring money, the barcode-based option has become the preferred one. Line Pay is also a barcode-based payment option. When you take a look at Japan’s e-wallet segment, it is highly fragmented. Notably, Japan’s cashless payments are less than 30%. But the Covid-19 crisis has impacted this scenario and has attracted many users towards cashless payments.

• Line Games

Line is a perfect example of a super app since it doesn’t miss out on any online service. The app features a stack of online video games, which can be purchased via Line coins.

• Line TV

In the list of entertainment services, Line TV holds its head high. It is an in-app online video streaming service, which can be accessed by users via their smartphones, PCs, or tablets.

• Line Today

How can a super app miss out on current affairs? Line Today is a news feed from where users can access daily happenings, the latest news circling over sports, entertainment, etc.

• Line shopping

E-commerce service is the heart of any super application. Line’s e-commerce service highlights more than 100 million items and 250 plus retailers. Simply, users can purchase items and pay through the integrated Line Pay.

• Line official accounts

Similar to how businesses can create official accounts in WhatsApp, they can do so in Line as well. Line users can communicate with businesses through their official accounts. Users can view the posts of businesses on their timeline.

• Line ads

Ads are the prime source for marketing campaigns. Businesses who are keen on showcasing their brands through PPC ads, they can create images/video campaigns. These campaigns will be displayed on the users’ timeline.

Chief points to note while developing a super app

• Start off with a few demanding services

If you idolize Line, then start off by providing services that are in demand. For example, Line started out as a communication app and then spread its vertical into food delivery, fund transfer, grocery delivery, etc. Therefore, at first, hold on to services that are really demanding. Eventually, you can add more online services to your super app.

• Understand your customers 

Launching a super app is an arduous task. So, you must carefully move your steps. Understanding what your customers really need is the key factor. For example, we saw that in Japan, there were less than 30% of population who use digital payments. So, getting to know your customers in and out is highly necessary.

Hey, do you want to develop such an exceptional super app? We have the first grade Line clone app solution. Get down to know more about our Line clone super app solution.

Line clone – A super app solution that’s worth the investment

Developing a super app solution has always been our developers’ interest. As various super apps are making revolutionary changes in the on-demand economy, we are here to help you with our Line clone app.

At Appdupe, our motive is to stay upgraded with technological advancements. Previously, we have developed Line clone app, which focuses on communication. Now, we have developed an upgraded version of Line clone to support multiple services. 

We can confidently say that our Line clone app solution is worth your investment. First, request a demo of our ready-made Line clone from us, and then we will discuss on further customizations. 

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Marketing is my soul mate and writing is my side kick. Using my writing skills to share the knowledge of app development and upcoming technologies.