Clubhouse Shoots Ahead Of Instagram, Tiktok, Whatsapp In App Stores : Take In How It Became A Trailblazing Audio-only Social Media App

The buzz that has been a whisper for a few months in the social media app category has turned into a full-blown conversation some days before. Yes, the Clubhouse App is the buzz we are talking about right now. Ever since the app featured the stars of Hollywood and technology titans, it became a hot topic. Not even a year old, but it is now the spotlight among entrepreneurs, venture capitalists, and even celebrities. From giving out the vibes of a coffee shop conversation or podcast, but with the participation of many other users, the app has become the grist for the gossip mill.

Feast your eyes on the dynamite- The Clubhouse!

The Clubhouse that we are talking about right now encountered Elon Musk, who made his appearance on the app in a show called “Good Time.” Followed by this came the entry of another behemoth, CEO of Facebook, Mark Zuckerberg. In January, the app had a surge in its number of users to 2 million in just a couple of weeks. But after the entry of the world’s most influential and successful persons, there was another exponential increase. But wait, this time, it’s not just in the U.S. but around the world.

Last Sunday, co-founder of the app Paul Davison said that the service had reached 10 million active users on a weekly basis. This means that the user base has grown fivefold in just a single month. Yes, these numbers are easily achievable for any social media app. But the real talk is that the app hasn’t even been launched on the Android platform and the business model still comes under the invite-only category.

Can we tell you a secret?

Let’s make you thick with what Clubhouse is

At a fundamental level, Clubhouse is a voice/audio-based social media platform that is still in its beta version, which people can use to have peer-to-peer communication, and take their part to tell stories, debate, ask questions, and learn on thousands of various topics.

People who use this don’t need to worry about their appearances or looks because the app is devoid of any visual cues. You can hear someone talking, or you add your opinions to their conversation when you like, just like how you act in an audio conference call. Unlike any other social media, you can’t quickly enter into the app because the app’s exclusivity lies on the condition that anyone can use the app only when they are invited by an existing user of the app.

How did it eclipse the popularity of other social media apps?

• Unlike other social media apps, the app is based only on audio, thus making it more striking for users in more autocratic governments like Central Asia, Middle East, and Eastern Europe.
• People there are finding it more alive as they could talk about political and social issues, which can be more complex and even impossible when held in person.
• Since the app doesn’t have any official recording feature available, the discussions can’t be curbed or censored when they come under specific sensitive topics.
• The app’s revenue is not based on advertisements. While other social media apps like Facebook, Twitter all incentivize the ad impressions, the Clubhouse app doesn’t follow the same. Instead, the app concentrates on making transactional models, where speakers can get paid through tipping, subscriptions, etc.
• People are likely to engage politely in the conversation in the app, as everything is live and based only upon the voice. They won’t have to fret about their looks, and it establishes a relatively new level of connectivity.
• The users get to choose to tune in and out of an array of topics where anyone could put in their views. Like astrophysics, history, data, and AI and the spectrum keeps expanding.
• Since users can tune in to their favorite conversations or debates, they find it more informative, and they can as well be more engaged because it doesn’t require them to look at the screen for hours.
• They can still do their daily tasks while listening, like driving, working out, running, etc.

Since the audio streaming platforms have recorded growth in their usage, they are still the untapped market on the other hand.

On a final note,

There are numerous chances that one could leverage in the audio-only social media app industry for a profitable business. With that in mind, Appdupe is offering Clubhouse Clone that helps any business owner build an app that challenges the tycoon itself!

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Marketing is my soul mate and writing is my side kick. Using my writing skills to share the knowledge of app development and upcoming technologies.