A report on the business prospects of On-demand grocery delivery app

As the spread of coronavirus is increasing day by day, people are finding it challenging to find essentials and other products. Supermarkets and shops are operating with minimal staff, so they are having a difficult time managing supplies and catering to the increasing demands of users, especially like masks, gloves, and other protective gear items. Apart from that, prevention regulation like social distancing has reduced the number of customers they can handle. It is one of the main reasons why brick and mortar shops have taken up online delivery for the time being. 

Food delivery platforms like Swiggy and Zomato have taken up groceries and other essential product delivery to assist the people. Online medicine delivery platforms have also started to deliver fruits and vegetables for selective locations. On-demand grocery delivery apps are taking the necessary precautions while delivering the products.

Let us look at the prospects of online grocery delivery platforms across the world:

• Buymie: It is an Irish startup that delivers grocery on-demand. It was started in April 2020 with a capital investment of $29 million to roll out services across the existing retails infrastructure across the Irish city. Currently, it has experienced a 300% boost in sales amidst the lockdown measures.
• Crisp: Crisp is an online supermarket app based on Amsterdam. The app offers next day delivery six days a week and focuses on the delivery of products from 200 local fresh products. Since its launch in 2018, Crisp has raised  $3 million seed capital and has witnessed a growth of $5.4 million in 2019.
• Grocemania: It is an on-demand grocery delivery service based in London. It delivers the products on the same day. CEO of Grocemania say that the demand for the groceries has tripled since the Coronavirus outbreak
• Instacart: It is an American based company that has tied up with over 20,000 supermarkets to deliver products to its users. It has witnessed a growth of 25% in recent weeks. They are going to expand the business by including 30,000 shops across North America over the next three months.
• LolaMarket: It is a Spanish based online delivery platform that delivers products from local shops, supermarkets, and enterprises. LolaMarket offers fixed shipping costs regardless of the quantity of the order, and that too delivered within an hour of ordering. All the user need to do is enter their Pincode and the delivery time. 
• Picnic: Picnic is the fast-growing Dutch company from Amsterdam, which created an application to order groceries at low prices. It was founded in 2015 and has raised $102 million as of 2017 topped up by $250 million in2019.
• Grofers: Grofers is one of the widely used apps for grocery delivery. It has witnessed a 60% increase in the gross merchandise value since COVID-19.

Sales of grocery delivery platform amidst Coronavirus outbreak:

 Online grocery services are used 24% of the people, among whom 13% include Amazon fresh or Instacart, and 7% use meal-kit services like Blue Apron.

• Before the pandemic, only 3 to 4% of people used online delivery platforms now. It has increased to 10 to 15%, according to Brian & Co company.
• Delivery services like Instacart and Grofers are struggling with the demands. They are hiring temporary employees to cope with the rising demand.
• Companies, including Amazon, Walmart, and Instacart, have hired more workers to meet consumer demand across their retail operations. Instacart has sold around $700 million worth of groceries during the first two weeks of April, up 450% over its December 2019 sales report.
• Customers in other countries, such as China, South Korea, and the United Kingdom, are also adopting online grocery shopping. According to an analysis by Bain, Kantar, and Forrester, 14% and 19% of grocery spending are online in China and South Korea. 
• Due to lockdown, the online grocery sales have grown upto 19% in the US that stands to a surge of 40% this year, according to the Coresight Research US Online Grocery Survey 2020.
• Popular supermarket, Walmart saw its online sales increase by 74% during the coronavirus crisis, resulting in comparable sales growth of 10%. Usually, around 10,000 users will download the app now it has increased to 54,000.
• Target is providing consumers with opportunities to purchase its products through a new initiative in partnership with Instagram.

After seeing these promising prospects, it is the apt time to create Instacart like app and venture into the online delivery business.

Summing Up:

People are opting for apps like Instacart as they provide services with minimal contact. They take all kinds of precautionary measures while handling and delivering orders. On the other hand, business owners can gain a substantial amount by owning Instacart clone, considering the significant growth of the online delivery markets.

Author

Marketing is my soul mate and writing is my side kick. Using my writing skills to share the knowledge of app development and upcoming technologies.