The Only Guide You Need For Effective NFT Game Marketing – 2022

Many industries, including the gaming industry, are being transformed by NFTs. If you’re reading this blog, you may already have an existing NFT gaming platform or be on the course for one. Gamers can enjoy crypto gamification and financial benefits here, which is why an increasing number of them are investing in NFT games.

What’s The Role of NFTs in Gaming?

Non-fungible Tokens (NFTs) are blockchain-linked digital assets. When you buy an NFT, you get the ownership of an on-chain digital asset. Many blockchain games have used NFTs to attract new players and show them a new way to play video games. NFTs enabled players to earn consistent income in blockchain economies. Also, they allow players to trade in-game assets for real money, resulting in the evolution of the play-to-earn gaming concept.

Let’s take a closer look at Axie Infinity (for instance) – a blockchain-based NFT gaming platform – has a dual-token economy within the game’s sphere. The game also rewards the developers by charging a 4.25 percent transaction fee. It is a long-term revenue model because the in-game economy is built without developer or third-party interference.

What is NFT Game Marketing?

NFT space could accommodate countless gaming platforms: from visually breathtaking to mediocre ones. A lot of entrepreneurs release their NFT gaming platforms every day. We believe that your NFT gaming platform is unique, and you have a viable technology partner. However, sometimes it’s not enough to drive enough traction to your gaming platform.

Simply put: it’s indispensable to promote your NFT gaming platform.

Let’s take a look at why the promotion of NFT gaming platforms is crucial:

• Promoting your NFT game allows you to attract the attention of more people. But then, most entrepreneurs (mostly, beginners) just develop their gaming platform and stop there. However, they forget that traction & sales go hand in hand with marketing. So, if you want to make money (off your NFT gaming platform), promotion is essential.
• Promotion will benefit both your bottom line and your brand. You get seen when you mobilize your efforts and try everything possible and impossible to get noticed. Passion and a genuine desire to become a well-known artist are always rewarded.

NFT Game Marketing Strategies

As you progress through the game and unlock new levels, you can upgrade your in-game character and inventory. You will be able to trade your in-game merchandise in the form of NFT in an NFT game, allowing you to make a lot of money.

• Create An Enticing Project Teaser

The main goal is to show what your NFT Project is about while maintaining the suspense. Share your teaser on social media and send it to the marketplace for use on its website and social media channels. This type of advertising usually piques the interest of potential collectors, encouraging them to stay tuned for more information and not miss the release date.

• Craft a PR Article

A well-structured PR article forms the crux of the NFT Game Marketing campaign, which educates about your gaming platform. Writing an article about your NFT gaming platform and distributing it through the most popular themed media is a good idea. In addition, you can offer other types of media collaborations, such as an interview with you. It’s usually a paid option. You can, however, use Medium to create a blog post that includes all of the details about your drop.

• Spread The Word with Influencers

Partnering with the influencers will help create brand awareness among the target audience. Here, the influencers ply their trade (most often) in the industry (ardent gamers, for instance). Most influencers have a dedicated following that trusts their recommendations and pays attention to their viewpoints. An influencer will almost certainly request payment in crypto or another form of currency, or a reward in the form of an in-game asset. 

• Get To The Newsletter

Most NFT businesses, gaming outlets, and other platforms send newsletters several times a week. You can contact them and request that your NFT release be included in the next newsletter. Or else, you can hire an NFT game marketing agency to send personalized (or targeted) newsletters to your audience. 

• Organize Giveaways

In the NFT community, organizing an NFT Giveaway as part of an upcoming collection is a common practice. You have the option of giving away In-game assets (as NFTs) or cryptocurrencies. NFT businesses typically hold giveaways in the following manner: participants must follow/join the company on Discord/Twitter, tag a friend in comments, and so on.

Why Choose AppDupe as Your Marketing Partner?

Choosing your NFT game marketing partner can include several factors. Trusting the not-so-possible promises made (by marketing agencies) could impose more harm to your NFT gaming platform. Remember – a client-centric marketing agency like AppDupe never makes impossible promises. Most marketing campaigns discontinue midway because of the deadline misses. AppDupe serves its clients with on-time delivery via meaningful results. Most importantly, we employ a two-way communication module that ensures no messages/queries are unheard.

Conclusion

NFTs have the potential to democratize what was a long-standing creator-owned gaming industry. Embedding the monetization opportunities would make it a player-owned economy.

If you’re creating an NFT gaming platform, take the guesswork out of the equation and hire a full-service marketing agency like AppDupe.

Do You Need An NFT Marketing Partner? Why Can’t It be us?

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Frequently Asked Questions (FAQs)

1. Are NFTs the Future of the Gaming Industry?

Maybe, who knows! At present, it seems everything is likely for non-fungible tokens to take over the lucrative gaming industry. The reason will be their immutability, interoperability, and utilities.

2. How Much Does it Cost…?

Hiring our NFT-specific marketing minds do come at affordable prices. You can receive free quotation at [email protected] 

3. What Is A Full-service Marketing Package?

Some entrepreneurs like to acquire a single service, while others like to obtain an NFT game marketing service in a package. AppDupe serves both with customized packages. However, entrepreneurs (clients) will get a spectrum of services under a unified cost with a full-service package.

Author

Marketing is my soul mate and writing is my side kick. Using my writing skills to share the knowledge of app development and upcoming technologies.