ICO Marketing Agency That Puts Your Project to the Masses

The 2017 ICO boom, which saw blockchain startups raise more than $5 billion, spawned a slew of ICO-focused marketing firms dedicated to assisting startups with their token sale marketing efforts.

Your business will not reach the people you want to achieve and will not grow if you don’t have a good marketing strategy. Furthermore, companies find it difficult to bring their projects to investors for exposure and significant credibility in the market due to the complexity of blockchain and its relative inexperience in the investing world.

This article will explore the rising popularity of ICO-based fundraising strategies and their whereabouts.

The Rise of Crypto Fundraising Concepts

Cryptocurrency is a decentralized digital currency that uses an online ledger and strong cryptography to secure online transactions. Even though cryptocurrencies facilitate digital trading most often, they also bolster fundraising campaigns in their quest to raise capital.

For many years, cryptocurrencies were only available to security-conscious early adopters, but as their popularity grew, they became more widely available, thanks in part to crypto exchange apps. You are no longer required to comprehend the complexities of crypto mining or blockchain technology. You can now buy and sell Bitcoin, Dogecoin, Ether, and other cryptocurrencies using popular fintech apps like Robinhood.

The crypto exchange market is incredibly competitive. Not only do well-known fintech apps like Robinhood and Square’s Cash App provide crypto services, but there are also apps dedicated solely to cryptocurrency, such as Coinbase. You’ll need a crypto marketing strategy if you want to compete in this crowded market.

AppDupe’s Version of ICO Marketing

Promoting an ICO project is a unique challenge. Cryptocurrency users are a passionate but still small community. Finding them and tailoring your ICO marketing strategy to their needs will necessitate a systematic approach to crypto marketing, armed with the data and tools necessary to make informed marketing decisions.

Zeroing in On The Target Investors

Understanding your target investors is the bedrock of any ICO marketing campaign. What features do the potential investors want in a project? Is there a particular cryptocurrency that they prefer? What are the characteristics that they value the most? Focusing your message on these points can help build trust in your ICO project, but getting to know your investors will help you determine what kind of messages they’ll respond.

Do you wonder – how does an ICO marketing agency like AppDupe do it? Here is how:

• Email Marketing helps us to establish the project’s image for the potential investors constantly.
• Social Media marketing ensures that we always keep tabs on their investment preferences.
• Whitepaper Drafting enables us to engineer an all-in-one document (about your project) that educates every investor.
• A Google analytics-linked project-specific website monitors target investors’ search preferences.

Catering Within Your Budget

An ICO marketing budget encompasses how much your project can accommodate for marketing over a specific period. If you’re embarking on the task of creating an ICO marketing strategy, you’ll need a budget to keep you on track financially. You’ll be able to keep track of how much you spend on each strategy, whether you’re overspending, and whether you can spend more if you create a marketing budget. If you don’t create a marketing budget, you’ll most likely end up overspending, which could lead to your business failing.

Tracking & Optimizing The Campaign

Tracking your ICO marketing campaign is essential for determining which of your strategies are effective – which needs to be tweaked – and which should be shelved. Knowing where your conversions are coming from can help you decide where to spend your money and which new channels to try.

Testing different marketing variations is an important part of determining what works. You can fine-tune your messaging to produce the best possible results by A/B testing things like color schemes or calls-to-action. You’ll need to find the right partners to get the granular data that will help you optimize every aspect of your campaign.

Consistent Communication

We, at AppDupe, prioritize a two-way communication module to solve our clients’ queries without any delay. We consistently update (our clients) on how the process works. Effective communication is an optional bonus item, but it is insightful and useful for a marketing agency. You can show how your product works in an animated format or show a behind-the-scenes look at the team/office or any other “people element” that can help build trust in the anonymous crypto world. Any bonus information that is shared is like a cherry on top.

Start preparing your ICO Marketing Plan Today!

If you’re ready to dive into creating your ICO marketing plan and hire a marketing agency, AppDupe is here to help. With 10+ years of experience, we know how to prepare a crypto-specific marketing plan that works for your business’s unique needs.

How to Put Together An ICO Marketing Campaign?

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Marketing is my soul mate and writing is my side kick. Using my writing skills to share the knowledge of app development and upcoming technologies.