Meesho raises $300 million! Here is your guide to launching a Meesho clone app
Author E-Commerce App, E-commerce App Development, Meesho CloneIn the ever-growing ecommerce market, there are new players who reshape the landscape with innovative implementations of their ideas. Meesho is one such app that has done the same feat with its interesting take on reselling and social commerce structure. If you’re not up to date about Meesho, let us fill you in with the news about this incredible company with humble beginnings and how you can create your success story with an app like Meesho.
What is Meesho?
Meesho is a popular reselling app founded as a start-up that focuses on small platforms and individuals at home looking to begin selling their products in a way that doesn’t require initial investments or focus on inventory management. 80% of sellers on the platform are women, conforming to the companies’ viewpoint, which is to provide financial freedom to women and homemakers.
There is massive potential for Meesho to become one of the most popular social marketplaces looking at its steady growth in users and engagement. They’ve been successful in their venture so far and continue to deliver what they promised to their users.
The app has laid its foundation in social commerce by making sellers and customers more connected. With an increased number of product categories, the app picked up many users quickly, and the community continues to grow by the minute.
Meesho’s success
Meesho is currently a privately funded company that is valued at a billion dollars. Meesho recently entered the Indian unicorn club after gaining $300 million. Meesho was able to achieve unicorn status with the recent round of funding which SoftBank backed. Meesho envisions providing about 100 million sellers with the resources they need to get started selling their products online, slowly creating a small ecosystem that supports and nurtures small businesses and women seeking to be financially independent.
Meesho has been seeing steady growth, evident by its daily engagement metrics and focus on unit economics. The popular reselling platform raised $125 millions in Series D round of funding in August ‘19, in which several business giants like Facebook, Elevation Capital, Shunwei and RPS participated.
Future of ecommerce: social commerce
By reports from Bain and Sequoia, there seems to be a shift that will slowly consume the prominent players in the market, allowing marketplaces built on connection and trust. This is an excellent opportunity for new players to enter the market and focus on building a marketplace that will enable users to form meaningful relationships with their sellers or brands using social commerce.
The social commerce industry is estimated to hit $20 billion in five years. This information is more surprising to hear when you know that the current value is about $1.5 to $2 billion. The estimated value for social commerce amounts to be $70 billion by 2030, making it one of the fastest-growing markets in the near future, making it a perfect time to invest in a social ecommerce app like Meesho.
How it works
Now that you know what Meesho is and how opportunistic it is for new players to enter the market, it’s time to know how the app functions:
Components
- Seller UI
- Buyer/ customer UI
- Admin UI
The app is itself built in three different sections each built for their purposes. The respective user interfaces are designed with features structured for the intended usage.
Process
The app functions with 3 key players involved in each transaction made inside the app:
- Seller
- customer
- Administrator
The seller first registers their store with all necessary contact and personal details. They can then prepare their product and mockups to display on their online store. The product is listed with all related details like build quality, availability and pricing. The customer browses and finds the product they want and can share it with their friends and family or add it to their cart.
Once their cart is no longer empty, they can place the order and pay with the preferred payment mode. The supplier passes the order to the delivery team, who then delivers the user with the end product. The payment will then be transferred to the bank account of the seller.
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Why the Meesho clone app is great for your business
Here are some features you need to know about an app like Meesho. The given features are available in the Meesho Clone app development solutions provided by Appdupe, the quickest and most reliable way to get started and run your social commerce business.
- WhatsApp sharing
The app has over a few options to share the users’ favourite products to, besides WhatsApp. It is easy to share on all texting platforms, as the shared link will include product previews and basic details of the same.
- Order tracking
Buyers can track orders with the in-built app features and contact the delivery agents when they are in transit.
- Payment integration and transfer
The app has popular payment options that allow users to pay for their products without many steps, promoting your platform’s conversion rates. There is no loser when there are several payment modes to use.
- Product-specific write-ups
The Meesho clone app has write-ups with categories for different products. Buyers can know more about the product before buying or sharing it with their contacts
- Multi-store checkout options
This is a feature your users will love. There is no restriction to buy products from different stores with a single checkout and payment. The app allows concurrent store products to be processed and paid for
- Follow and chat
Users can follow their favourite sellers and support them in their stores’ sales. They can also chat within the app without having to exchange private numbers.
- Payment tracking
The app has sufficient methods to track payment and keep a digital record of all their transactions.
How to Develop an App like Meesho?
All that is left to do is get your Meesho clone app and get started on your success story. There are multiple ways to get this task done depending on your time and budget.
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Buy a Meesho clone script
This option is possibly one of the best routes to take. White-label apps are great because they come ready with all original features and can be customized to any degree, and don’t take much time to be delivered.
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Partner with a company/app development team
The app of your choice is built from the ground up, with all the features required. This is a relatively slow and expensive process, depending on the teams’ size and experience. However, this is still a reliable option since there are lesser chances of delay or additional costs since all details and demands are discussed in the beginning.
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Build your team
You need to hire people individually and also take on the role of a project manager. This option is a great alternative if you would like to be in charge of the development process and kept updated on the progress. You can also make changes if necessary at any point without repercussions.
Conclusion
Armed with knowledge about what Meesho is, how their business works and what makes the Meesho clone app your best bet at conquering the social commerce reselling market, you are ready to take the next step. Appdupe has launched a feature-rich clone app to beat Meesho at its own game. With nothing more to stop you from your inevitable success, find the version of the Meesho like app customized to meet your exact needs today.
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Marketing is my soul mate and writing is my side kick. Using my writing skills to share the knowledge of app development and upcoming technologies.