Growing demand for fitness and home workout apps: Guide to launching your custom on-demand fitness app

According to the World Health Organization, “Health is a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity.” There is chaos happening outside. Constant media coverage regarding the death toll and infection spread is disrupting mental health at an alarming pace. Social well-being is out of the scene amid the COVID-19 crisis. However, physical health can be maintained even amid this unforeseen situation, don’t you think? 

People’s worries are two-fold. One, their gym memberships are of no use this quarantine season. And two, they are finding it challenging to maintain physical health amid this self-isolation phase. This increasing need has ignited the minds of budding entrepreneurs who wish to establish their businesses worldwide. Now, people can neither access their gyms nor step out of their homes, fearing virus contractions. How can people maintain their fitness if the above two conditions aren’t met? 

Well, almost 4.5 billion people have access to smartphones globally. Entrepreneurs can leverage this robust medium to reach out to the people. This unforeseen situation has led to the rise of fitness and home workout apps. Are you an avid entrepreneur determined to launch an on-demand fitness app? If so, this blog is right for you. In this blog, let’s look at how entrepreneurs can develop a fitness app according to the latest market trends. 

The demand for fitness apps is more than ever

In case you are wondering if people are really in need of workout apps, have a look at these stats, 

• According to the recent report by Technavio, the global fitness app market is predicting a CAGR of 12% between 2020 and 2024. 
• According to Sensor Tower, health and fitness apps witnessed 656 million downloads between March and June this year. 
• Strava, a popular online fitness platform, is experiencing a surge in user downloads by 179.2% between January and May. 
• According to Reports and Data, the market is poised to grow at a steep rate, reaching a significant value of $14.64 billion in 2027. 
• According to Google Trends, the search for the term ‘home gym’ rose by 66% after the lockdown in March. 

These facts signify that people’s approach towards fitness and workout apps has changed dramatically. There cannot be an ideal time for entrepreneurs to capitalize on this flourishing market. 

Identify your best-suited niche

There are several types of fitness apps available nowadays. They vary to a considerable extent from each other based on the services they provide. Let’s discuss the standard models here, 

• Activity tracker applications: Apps of this type record your movements and provide a detailed summary of your various activities. For example, the app measures the number of steps climbed, the distance run, the calories burnt, etc. These types are predominantly compatible with wearable or gadgets. 
• Intense workout applications: These types of apps act as a guide to the users. The detailed videos offered by these apps make them a personal trainer to people in need. It can be a one-stop destination for people who cannot access gyms and those people who wish to start their fitness journey afresh. 
• Diet and nutrition applications: This model’s apps provide instructions to people on the healthy diet they ought to follow. These apps can be favourites for users struggling to stick to their diet, assisting them in adhering to their routines. 

It solely depends on the entrepreneur’s resources to identify his/her best-suited type. 

Also Read, Start a Zoom like app for Fitness Classes

Your competitors can propel you to do better

Health and fitness sector isn’t a new domain of the app industry. The apps that were used as supplementary amongst people have gained the limelight in this pandemic situation. Some of the top apps of the field include,

• Google Fit: Google Fit falls under the apps of tracker type. The platform lets users set goals for the day or the week and monitors their activities consistently. People can review their status whenever necessary. 
• Runtastic: This app combines traditional workouts with a mobile application. The workout app includes distinctive exercises such as push-ups, cycling, squat, etc. With its constant reminders and overall enhanced experience, the platform gains a formidable place in users’ smartphones. 
• Fitbit: This platform combines tracker and nutrition applications. The app lets users calculate their daily calorie intake and monitors the activities of users simultaneously. 

The success of these apps signifies that people will incline towards your app if it offers the best-in-class experience to its users. 

Features are your selling points

One of the easiest ways to attract users towards a platform is to offer top-notch features in the app. Let’s discuss some of the essential and stand-apart features of a fitness app here, 

• Social media integration: This feature is highly significant for users to establish connections with their social groups. Users tend to follow their routine if they have a company to assist them. 
• Device connectivity: In case you are opting for tracker apps, this is a must-have feature. Users need to connect your app seamlessly to their gadgets or wearable. This way, they can generate reports on their activities without any hassles. 
• Intuitive leader boards: Competition is a great way to experience an adrenaline rush with the users. By providing a leaderboard, users can stay more focused on their goals and enjoy a fun-filled game amid their workout sessions. 
• Training schedule: Organizing is the key for people who wish to adopt monthly routines. Hence, make sure your app provides a well-crafted plan to users. 
• Activity tracking: To monitor the activities of users, multiple sensors inside the smartphones, and geolocation using GPS is essential. Hence, activity tracking lets users stay updated on their calories burnt, the total time spent on walking, etc. 
• Push notifications: Notifications are an ideal way to remind users of their daily workout schedules. Besides, even water intake can be notified to users periodically. Push notifications are proven to be a significant way for user retention towards a platform. 

A Super app can do the trick

If you are wondering what super apps are, they are multi-services apps, offering multiple services under one roof. Now, let’s discuss why the multi-services app can be a boon to entrepreneurs. 

• People need to monitor their daily activities and stay updated on the calories burnt, distance covered, etc. 
• People need exclusive videos to carry out their workouts and an app that acts as a personal trainer. 
• Besides, they need nutrition tips and suggestions from health experts. They need an app to track their food intake, as well. 
• Moreover, they need the app to have an in-built music player, wherein they can hear their favorite songs during workouts. 

A single fitness app cannot accomplish all these demands. However, a multi-services app can cater to the specifications of the people. A Gojek clone can be customized to provide fitness alerts and book trainers. It can accommodate more than 50 services. Some of the well-known services include, 

• Workout and fitness services
• Ride-hailing services
• Food & Grocery delivery services
• Instant messaging services
• Medicine & Flower delivery services and many more. 

Entrepreneurs can gain revenue from multiple sources with our Go-Jek clone app. 

Summing up

The COVID-19 crisis has pushed people to look out for alternative ways to maintain physical fitness. Rolling out a feature-rich fitness app can attract the audience towards the platform. It is crucial to integrate stand-apart features to gain popular reception among the masses. With the need for fitness apps skyrocketing, a Super app offering fitness and several services under a single app can come in handy for budding entrepreneurs. 

At Appdupe, we understand the needs of business owners entirely and help them launch a fitness app. Schedule a meeting with us, tell us your needs, and we’ll guide you to the path of success in the shortest time possible!

Author

Marketing is my soul mate and writing is my side kick. Using my writing skills to share the knowledge of app development and upcoming technologies.