UrbanClap helps consumers find the best service providers in major Indian cities. The company plans to scale rapidly after landing a $25 million series B. The round was led by Bessemer Venture Partners, with participation from returning investors SAIF and Accel Partners, which brings UrbanClap’s total venture funding so far to $37 million.
UrbanClap has grown rapidly over the years and now claims to be the largest services marketplace in India. The company currently has more than 20,000 service providers across 75 categories and processes 5,000 customer request a day through its mobile apps and website.
UrbanClap’s goal is to grow its categories to 150, increase its providers to 200,000 and service over 100,000 customer requests a day. The latest funding will be used to explain into 25 new cities and refine its technology.
UrbanClap plans to monetize by charging its partners to respond to requests through its platform. The fees will vary between service categories, the company aims to take about 10 to 20 percent of each completed transaction’s value.
Over the last few months UrbanClap has focused on honing its algorithm, which asks users a series of questions tailored to each product category and combines the answers with data how responsive providers are and their performance ratings to make recommendations. To send partners better leads UrbanClap also plans to start analyzing information from the consumer side, like how much time do they spend on one particular question so they can separate people who need services right way from the ones that are just doing research. Khaitan says more than 40 percent of users each month are returning customers. Instead of being annoyed by the amount of questions on the website the customers are happy that UrbanClap is taking their needs seriously.
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